by Sundberg-Ferar | Apr 18, 2021 | Creative Engineering, Design Research, ExperienceDesign, Industrial Design, New Mobility, Service Design
Could highspeed vacuum tube trains truly enable daily intercity travel? Hyundai Ventures: The Loop Inspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design... 
by Sundberg-Ferar | Apr 16, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Innovating Intimacy PLAISIR des SENS PLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. Their goal was to create a... 
by Sundberg-Ferar | Apr 1, 2021 | Consumer Products, Innovation Strategy, InnovationStrategy, Portfolio
Claiming new market space for Danco NCH Corporation / Danco NCH Corporation was looking to grow their Danco brand outside of their current big box aisle, where they serve the replacement plumbing hardware industry. They wanted to capitalize on other NCH capabilities... 
by Sundberg-Ferar | Mar 18, 2021 | Commercial Products, Industrial Design, Portfolio, ProductDesign, Prototyping
Boosting B2B with Optimal User Experience Gilbarco Veeder-Root Sundberg-Ferar’s design team partnered with Gilbarco in developing a next generation bezel system for their Encore product line that would incorporate new technologies while maintaining a seamless... 
by Sundberg-Ferar | Feb 25, 2021 | New Mobility, Portfolio, ProductDesign
A new take on eVTOL realism As the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In this informal internal exercise,... 
by Sundberg-Ferar | Feb 24, 2021 | Creative Engineering, New Mobility, ProductDesign, Prototyping
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth. Hyundai: New Horizons Studio Hyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...
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