Innovation Strategy


Sundberg-Ferar’s Genesis innovation process is our proprietary set of techniques used to identify trends, discover unmet needs, synthesize conclusions and realize innovation pathways. Our Genesis process is the best way clients can dive into future business opportunities to establish ideal consumer experiences, confidently develop solutions and assess high opportunity innovation pathways.


Sundberg-Ferar’s Innovation Strategy techniques ensure that your company is prepared and tactically poised to create and develop sought-after products. Your resources are too valuable to be spent solving the wrong problems and developing products people won’t buy. Our Genesis™ strategy experts consider external and internal variables that may impact your business to uncover unmet market needs and define tactical initiatives to fill your product pipeline.