by Lauren Burger | Mar 25, 2025 | Commercial Products, Creative Engineering, Design Research, Industrial Design, Portfolio, ProductDesign
The Look and Feel of the Electric Future Viatec Viatec is a unique player in the emerging electrification movement. Their first product, SmartPTO, provides on-demand power to hydraulic utility systems without the pollution, noise and high cost of idling diesel... 
by Wish Muller | Feb 10, 2025 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation Dremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills,... 
by Wish Muller | Nov 20, 2024 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
PHONONIC: Self-Refrigerated Grocery Tote In the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of... 
by Sundberg-Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio, ProductDesign
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and... 
by Sundberg-Ferar | Apr 23, 2022 | Consumer Products, Portfolio, ProductDesign, UI Design
The Marriage of Physical and Digital Branding Electrolux Electrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to... 
by Sundberg-Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign
Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments...
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