by Wish Muller | Feb 10, 2025 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation Dremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills,... 
by Wish Muller | Nov 20, 2024 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
PHONONIC: Self-Refrigerated Grocery Tote In the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of... 
by Sundberg-Ferar | May 15, 2024 | ExperienceDesign, Portfolio
UX Design for Michigan’s Future: Developing talent through the Michigan Design Prize The Michigan Design Council (MDC), a 501c3 non-profit, aims to boost industrial design talent and economic growth in Michigan. During a 2014 Innovation Strategy project between... 
by Lynnaea Haggard | Apr 4, 2024 | Articles, Artificial Intelligence, Design Research, ExperienceDesign, Industrial Design, Innovation Strategy, Service Design, UI Design
Project Report : How we leveraged AI for design and innovation Project Report: How we leveraged AI for design and innovation Leveraging AI for mobility innovation in Michigan’s National Parks Project Report Artificial intelligence is a technological force with... 
by Sundberg-Ferar | Jul 6, 2022 | Commercial Products, ExperienceDesign, Industrial Design, Portfolio, Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the... 
by Sundberg-Ferar | May 28, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
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