Project Report: How we leveraged AI for design and innovation

As a life-long maker and professional problem-solver, Grey champions the powerful alliance between industrial design and engineering. He believes that the right blend of art and science can deliver meaningful products that can both improve the human experience and make good business sense. He brings his wealth of mechanical and manufacturing knowledge to the design process along with a passion for innovation and invention.

Lynnaea Haggard has a natural passion for storytelling and building relationships. She leverages her background in industrial design and communications to support studio projects as well as design and develop Sundberg-Ferar’s marketing and communications materials.

Evan Carpenter-Crawford, Senior Product Designer, and HMI Design Specialist, has made many contributions to Sundberg-Ferar’s skill set and portfolio over 20 years with the company. Evan’s motivation centers on design’s drive to innovate and improve conditions for the end user. Evan began SF’s UI design capability in 1997 and continues to foster its growth and development. He is also an early practitioner of Sundberg Ferar’s Genesis process and has successfully used it to make strategic contributions for many clients. Before joining Sundberg Ferar, Evan ran his own consultancy and worked in the furniture industry. He also has 20 years teaching experience at The College for Creative Studies. Recently he has returned from a hiatus, during which he lead the North American design studio for an automotive tier one company.

Rob is part hardware hacker, part creative technologist, and part human-centered designer thriving at the cross-section of engineering and design. Led to engineering by his passion for music, art, and math, Rob has degrees in electrical, computer, and music engineering, and his work experience spans both academia and world-renowned design firms.

A logical, calculated approach to aesthetic design paired with real-world mechanical understanding has vaulted Josiah’s ability as a creative designer. Formally trained at College for Creative Studies, his professional experience prior to SF encompassed the industrial design of kinetic artifacts including SEMA show cars, high-end RVs, Class 8 truck experimental aerodynamics, and automotive design for a Silicon-Valley electric vehicle startup.