by Sundberg-Ferar | May 15, 2024 | ExperienceDesign, Portfolio
UX Design for Michigan’s Future: Developing talent through the Michigan Design Prize The Michigan Design Council (MDC), a 501c3 non-profit, aims to boost industrial design talent and economic growth in Michigan. During a 2014 Innovation Strategy project between... 
by Sundberg-Ferar | May 1, 2024 | Innovation Strategy, InnovationStrategy, Portfolio
Crafting Strategies for Sustainable Economic Growth In 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state’s technology and manufacturing sectors. However, this talent was dispersed among various design... 
by Sundberg-Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio, ProductDesign
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and... 
by Sundberg-Ferar | Jul 6, 2022 | Commercial Products, ExperienceDesign, Industrial Design, Portfolio, Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the... 
by Sundberg-Ferar | May 28, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest... 
by Sundberg-Ferar | May 27, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily...
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