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Sundberg-Ferar Internal: eVTOL Concept Design

Sundberg-Ferar Internal: eVTOL Concept Design

by Sundberg Ferar | Mar 25, 2022 | New Mobility, Portfolio

A new take on eVTOL realism Sundberg-Ferar Internal Exercise As the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In...
Corning: Automotive Glass Solutions

Corning: Automotive Glass Solutions

by Sundberg Ferar | Jun 4, 2021 | Commercial Products, Innovation Strategy, Portfolio

China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams....
SproutsIO

SproutsIO

by Sundberg Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, Prototyping

Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and...
StoryPoint : Senior Living Genesis

StoryPoint : Senior Living Genesis

by Sundberg Ferar | May 28, 2021 | Consumer Products, Design Research, Portfolio, Service Design

Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Xenith: Flexible Fit Shoulder Pads and Gloves

Xenith: Flexible Fit Shoulder Pads and Gloves

by Sundberg Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, Prototyping

Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...
Michigan Virtual: What Can We Learn Emergency Remote Learning?

Michigan Virtual: What Can We Learn Emergency Remote Learning?

by Sundberg Ferar | May 27, 2021 | Consumer Products, Design Research, Portfolio, Service Design

A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily...
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