by Sundberg Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and... 
by Sundberg Ferar | Jul 6, 2022 | Commercial Products, Industrial Design, Portfolio, Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity Sundberg-Ferar explored ways to maximize the... 
by Sundberg Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio
Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive Industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments... 
by Sundberg Ferar | Jun 4, 2021 | Innovation Strategy, New Mobility, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams.... 
by Sundberg Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, Prototyping
Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and... 
by Sundberg Ferar | May 28, 2021 | Consumer Products, Design Research, Portfolio, Service Design
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
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