by Wish Muller | Feb 10, 2025 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation Dremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills,...
by Wish Muller | Nov 20, 2024 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
PHONONIC: Self-Refrigerated Grocery Tote In the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of...
by Sundberg-Ferar | May 15, 2024 | ExperienceDesign, Portfolio
UX Design for Michigan’s Future: Developing talent through the Michigan Design Prize The Michigan Design Council (MDC), a 501c3 non-profit, aims to boost industrial design talent and economic growth in Michigan. During a 2014 Innovation Strategy project between...
by Sundberg-Ferar | May 1, 2024 | Innovation Strategy, InnovationStrategy, Portfolio
Crafting Strategies for Sustainable Economic Growth In 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state’s technology and manufacturing sectors. However, this talent was dispersed among various design...
by Sundberg-Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio, ProductDesign
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
by Sundberg-Ferar | Jul 6, 2022 | Commercial Products, ExperienceDesign, Industrial Design, Portfolio, Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the...
Recent Comments