by Sundberg Ferar | Mar 25, 2022 | New Mobility, Portfolio
A new take on eVTOL realism Sundberg-Ferar Internal Exercise As the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In... 
by Sundberg Ferar | Jun 4, 2021 | Commercial Products, Innovation Strategy, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams.... 
by Sundberg Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, Prototyping
Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and... 
by Sundberg Ferar | May 28, 2021 | Consumer Products, Design Research, Portfolio, Service Design
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest... 
by Sundberg Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, Prototyping
Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to... 
by Sundberg Ferar | May 27, 2021 | Consumer Products, Design Research, Portfolio, Service Design
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily...
Recent Comments