by Lauren Burger | Mar 25, 2025 | Commercial Products, Creative Engineering, Design Research, Industrial Design, Portfolio, ProductDesign
The Look and Feel of the Electric Future Viatec Viatec is a unique player in the emerging electrification movement. Their first product, SmartPTO, provides on-demand power to hydraulic utility systems without the pollution, noise and high cost of idling diesel... 
by Wish Muller | Feb 10, 2025 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation Dremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills,... 
by Wish Muller | Nov 20, 2024 | Commercial Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Portfolio, ProductDesign, Prototyping
PHONONIC: Self-Refrigerated Grocery Tote In the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of... 
by Sundberg-Ferar | May 15, 2024 | ExperienceDesign, Portfolio
UX Design for Michigan’s Future: Developing talent through the Michigan Design Prize The Michigan Design Council (MDC), a 501c3 non-profit, aims to boost industrial design talent and economic growth in Michigan. During a 2014 Innovation Strategy project between... 
by Sundberg-Ferar | May 1, 2024 | Innovation Strategy, InnovationStrategy, Portfolio
Crafting Strategies for Sustainable Economic Growth In 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state’s technology and manufacturing sectors. However, this talent was dispersed among various design... 
by Sundberg-Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio, ProductDesign
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
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