by Sundberg-Ferar | May 27, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily... 
by Sundberg-Ferar | Apr 23, 2022 | Consumer Products, Portfolio, ProductDesign, UI Design
The Marriage of Physical and Digital Branding Electrolux Electrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to... 
by Sundberg-Ferar | Mar 23, 2022 | Consumer Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Prototyping
Empowerment Through Design DESῙN LLC / Obi Eating is one of the most essential human experiences and one that many of us take for granted. The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in... 
by Sundberg-Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign
Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments... 
by Sundberg-Ferar | Jun 4, 2021 | Innovation Strategy, InnovationStrategy, New Mobility, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified... 
by Sundberg-Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful, and...
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