About Us
We’re a group of obsessed creators and design leaders.
We are committed not only to delivering uniquely differentiated products and experiences for our partners, but also educating and empowering their teams in the tools and techniques of exceptional design. We combine our diverse perspectives and disciplines to solve problems as a team and craft beautiful solutions while nurturing a culture of innovation. We’re resourceful, we’re determined, and we’re thankful for the chance to create the future with great partners across the globe.
The Team at Sundberg-Ferar
Curt Bailey
Senior Advisor
Scott M. Beatty
Director of Business Development
David Byron
Principal & Director of
Innovation Strategy
Lauren Burger
Senior Design Strategist -Research
Evan Carpenter-Crawford
Senior Product Designer – HMI Design Specialist
Jeff DeBoer
Senior Advisor – Innovation Strategy
Chris Gold
Director of Engineering
Wish Muller
Marketing & Client Relations Specialist
Jessie Johnson
Industrial Designer
Will Koederitz
Senior Design Engineer
Josiah J. LaColla
Senior Product Designer – Transportation Design Specialist
Grey Parker
Principal & CEO
Joe Ploch
Manager – Prototype Shop
Rob Rehrig
Senior Electrical Engineer
Jake Sansburn
Financial Controller
David Thimm
Principal + Director of Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth
Our Expertise
Industrial Design
Creative Engineering
Innovation Strategy
Prototyping
Design Research
UI Design
Packaging Design
Service Design
Industrial Design
Creative Engineering
Innovation Strategy
Prototyping
Design Research
GUI Design
Packaging Design
Service Design
Our Studio
Our full-service design studio in Metro Detroit includes a dedicated research facility, open design studio, workshop space, and prototype shop all under one roof. Enter our front door with a world changing question and leave our shop ready to go to market.
Putting the D in Design since 1934
Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.
Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of the products and experiences that
enhance our lives.
