About Us

A long history of work allows us to design for tomorrow.

We are a multi-disciplinary team of creative, talented, status-quo-questioning people. Our energy is focused on the design and development of uniquely differentiated products and experiences. Throughout our long history we have evolved to serve clients in a broad range of categories including new mobility, consumer and commercial products of all types.

A full-service product design consultancy out of Detroit, we connect art with science to create meaningful products; products that drive value and fulfill core user needs.

Markets we serve


See what’s shaping new mobility experiences and technologies of the future


Elevating the standards of ideal Americana households & lifestyle experiences


B2B doesn’t have to be boring! We make it bold and beautiful

Our Expertise

Industrial Design

Creative Engineering

Innovation Strategy


Design Research

GUI Design

Packaging Design

Service Engineering

Putting the D in Design since 1934

Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.

Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of the products and experiences that
enhance our lives.

The Team at Sundberg-Ferar

Curt Bailey

Senior Advisor

Scott M. Beatty

Director of Business Development

David Byron

Director of
Innovation Strategy

Evan Carpenter-Crawford

Senior Product Designer – HMI Design Specialist

Jeff DeBoer

Senior Advisor – Innovation Strategy

Lauren Burger

Senior Design Strategist -Research

Dan Genord

Manager – Product Design

Will Koederitz

Senior Design Engineer

Josiah J. LaColla

Senior Product Designer – Transportation Design Specialist

Tomer Meir

Chief Financial Officer

Grey Parker

Principal & CEO

Lynnaea Haggard

Marketing Manager

Joe Ploch

Manager – Prototype Shop

David Thimm

Principal + Director of Design

Chris Gold

Director of Engineering

Wei Chuan Chuang

Designer – Transportation Design Specialist

Rob Rehrig

Senior Electrical Engineer

Corey Wallace

Senior Mechanical Design Engineer