About Us

We’re a group of obsessed creators and design leaders.

We are committed not only to delivering uniquely differentiated products and experiences for our partners, but also educating and empowering their teams in the tools and techniques of exceptional design. We combine our diverse perspectives and disciplines to solve problems as a team and craft beautiful solutions while nurturing a culture of innovation. We’re resourceful, we’re determined, and we’re thankful for the chance to create the future with great partners across the globe.

The Team at Sundberg-Ferar

Curt Bailey

Senior Advisor

Scott M. Beatty

Director of Business Development

David Byron

Director of
Innovation Strategy

Lauren Burger

Senior Design Strategist -Research

Evan Carpenter-Crawford

Senior Product Designer – HMI Design Specialist

Jeff DeBoer

Senior Advisor – Innovation Strategy

Chris Gold

Director of Engineering

Lynnaea Haggard

Marketing Manager

Jessie Johnson

Industrial Designer

Will Koederitz

Senior Design Engineer

Josiah J. LaColla

Senior Product Designer – Transportation Design Specialist

Grey Parker

Principal & CEO

Joe Ploch

Manager – Prototype Shop

Rob Rehrig

Senior Electrical Engineer

Jake Sansburn

Financial Controller

David Thimm

Principal + Director of Design

Corey Wallace

Senior Mechanical Design Engineer

Explore Our Design Work


Physical + Digital


Consumer + Systems


Transformation + New Growth

Our Expertise

Industrial Design

Creative Engineering

Innovation Strategy


Design Research

UI Design

Packaging Design

Service Design

Our Studio

Our full-service design studio in Metro Detroit includes a dedicated research facility, open design studio, workshop space, and prototype shop all under one roof. Enter our front door with a world changing question and leave our shop ready to go to market.

Putting the D in Design since 1934

Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.

Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of the products and experiences that
enhance our lives.