About Us
A long history of work allows us to design for tomorrow.
We are a multi-disciplinary team of creative, talented, status-quo-questioning people. Our energy is focused on the design and development of uniquely differentiated products and experiences. Throughout our long history we have evolved to serve clients in a broad range of categories including new mobility, consumer and commercial products of all types.
A full-service product design consultancy out of Detroit, we connect art with science to create meaningful products; products that drive value and fulfill core user needs.
Markets we serve
New
Mobility
See what’s shaping new mobility experiences and technologies of the future
Consumer
Products
Elevating the standards of ideal Americana households & lifestyle experiences
Commercial
Products
B2B doesn’t have to be boring! We make it bold and beautiful
Our Expertise
Industrial Design
Creative Engineering
Innovation Strategy
Prototyping
Design Research
GUI Design
Packaging Design
Service Engineering
Industrial Design
Creative Engineering
Innovation Strategy
Prototyping
Design Research
GUI Design
Packaging Design
Service Design
Putting the D in Design since 1934
Great products liberate our clients to increase profit margins, gain market share, and ultimately build and enhance strong brands. Through our collaborative methodology that includes industrial design, research, engineering, innovation strategy and prototyping, we identify the right kind of different to drive your business forward and maximize growth and profitability potential. We design with purpose, innovate with emotional and functional intent, and deliver real, manufacturable solutions.
Ultimately, we view our creativity as an incredible gift. Since 1934, this gift has allowed us, with every project we work on, to improve humanity’s standard of living through the design of the products and experiences that
enhance our lives.
The Team at Sundberg-Ferar
Curt Bailey
Senior Advisor
Scott M. Beatty
Director of Business Development
David Byron
Director of
Innovation Strategy
Evan Carpenter-Crawford
Senior Product Designer – HMI Design Specialist
Jeff DeBoer
Senior Advisor – Innovation Strategy
Lauren Burger
Senior Design Strategist -Research
Dan Genord
Manager – Product Design
Will Koederitz
Senior Design Engineer
Josiah J. LaColla
Senior Product Designer – Transportation Design Specialist
Tomer Meir
Chief Financial Officer
Grey Parker
Principal & CEO
Lynnaea Haggard
Marketing Manager
Joe Ploch
Manager – Prototype Shop
David Thimm
Principal + Director of Design
Chris Gold
Director of Engineering
Wei Chuan Chuang
Designer – Transportation Design Specialist
Rob Rehrig
Senior Electrical Engineer
