Experience Design
Our Experience Design capabilities are centered on humanity, employing empathy and creativity to craft immersive experiences across the user journey. Through a thoughtful blend of research and innovative thinking, we create transformative solutions that deeply resonate and bring life to your brand across modes, systems, and touchpoints. Our commitment to bridging technology with human needs inspires us to push boundaries and elevate interactions, aiming to leave a lasting, enriching impact on lives and futures.
Sundberg-Ferar : Cobot Ideation
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the collaborative...
OBI: Robotic Feeding Device
Empowerment Through DesignDESῙN LLC / ObiEating is one of the most essential human experiences and one that many of us take for granted. The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in culture...
StoryPoint : Senior Living Research
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Michigan Virtual: What Can We Learn From Emergency Remote Learning?
A design-focused look at the experiences of educators, students, & parents during emergency remote learningMichigan VirtualBetween March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily life...
Hyundai Ventures: The Loop
Could highspeed vacuum tube trains truly enable daily intercity travel?Hyundai Ventures: The LoopInspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...
Experience Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth