Consumer Product Design

We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.

SproutsIO

SproutsIO

SproutsIO


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Industrial Design,
Prototyping

Consumer-Icon

Cultivating sustainable countertop agricultureSproutsIOSproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and sustainable...

StoryPoint : Senior Living Genesis

StoryPoint Senior Living

StoryPoint : Senior Living Genesis


Market

Consumer Products

Services

Consumer Products,
Design Research,
Portfolio,
Service Design

Consumer-Icon

Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...

Xenith: Flexible Fit Shoulder Pads and Gloves

Xenith: Flexible Fit Shoulder Pads and Gloves


Market

Consumer Products

Services

Consumer Products,
Industrial Design,
Portfolio,
Prototyping

Consumer-Icon

Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...

Michigan Virtual: What Can We Learn Emergency Remote Learning?

Michigan Virtual: What Can We Learn Emergency Remote Learning?


Market

Consumer Products

Services

Consumer Products,
Design Research,
Portfolio,
Service Design

Consumer-Icon

A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily...

Bora Portamate: Speedhorse

Bora Portamate

Bora Portamate: Speedhorse


Market

Consumer Products

Services

Consumer Products,
Industrial Design,
Portfolio,
Prototyping

Consumer-Icon

This horse was built for speed!Bora Portamate Sundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project Sundberg-Ferar helped develop the...

PLAISIR des SENS: Chaleureux

PLAISIR des SENS

PLAISIR des SENS: Chaleureux


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Industrial Design,
Prototyping

Consumer-Icon

Innovating IntimacyPLAISIR des SENSPLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. We sought out a path to...

NHS Corporation: Danco Innovation Strategy

NHS Corporation / Danco

NHS Corporation: Danco Innovation Strategy


Market

Consumer Products

Services

Consumer Products,
Innovation Strategy,
Portfolio

Consumer-Icon

Claiming new market space for Danco NHS Corporation / DancoNCH Corporation was looking to grow their Danco brand outside of their current big box aisle where they serve the replacement plumbing hardware industry, and capitalize on other NCH capabilities to find new...

OBI: Robotic Feeding Device

Desin LLC / Obi

OBI: Robotic Feeding Device


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Prototyping

Consumer-Icon

Empowerment Through DesignDesin LLC / ObiEating is one of the most fundamental human experiences.  The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in culture and community. For those who can’t...

Masco Cabinetry: Merillat CoreGuard™

Merillat Cabinetry

Masco Cabinetry: Merillat CoreGuard™


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Innovation Strategy,
Prototyping

Consumer-Icon

A game-changing solution to a common pain pointMerillat Cabinetry, a Masco CompanySundberg-Ferar conducted a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of the concepts to emerge from...

Consumer Product Design

Markets we serve

New
Mobility

See what’s shaping new mobility experiences and technologies of the future

Consumer
Products

Elevating the standards of ideal Americana households & lifestyle experiences

Commercial
Products

B2B doesn’t have to be boring! We make it bold and beautiful