UX Design
Our UX Design capabilities are centered on humanity, employing empathy and creativity to craft immersive experiences across the user journey. Through a thoughtful blend of research and innovative thinking, we create transformative solutions that deeply resonate and bring life to your brand across modes, systems, and touchpoints. Our commitment to bridging technology with human needs inspires us to push boundaries and elevate interactions, aiming to leave a lasting, enriching impact on lives and futures.
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation
Market
New Mobility
Services
Commercial Products,
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next GenerationDremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills, circular...
PHONONIC: Self-Refrigerated Grocery Tote
Market
New Mobility
Services
Commercial Products,
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
PHONONIC: Self-Refrigerated Grocery ToteIn the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of reducing...
UX Design for Michigan’s Future: Developing talent through the Michigan Design Prize
Market
New Mobility
Services
ExperienceDesign,
Portfolio
UX Design for Michigan's Future: Developing talent through the Michigan Design PrizeThe Michigan Design Council (MDC), a 501c3 non-profit, aims to boost industrial design talent and economic growth in Michigan. During a 2014 Innovation Strategy project between the...
Project Report : How we leveraged AI for design and innovation
Market
New Mobility
Services
Articles,
Artificial Intelligence,
Design Research,
ExperienceDesign,
Industrial Design,
Innovation Strategy,
Service Design,
UI Design
Project Report: How we leveraged AI for design and innovationLeveraging AI for mobility innovation in Michigan's National ParksProject Report Artificial intelligence is a technological force with immense potential. In our ongoing pursuit to identify,understand, and...
Internal
Sundberg-Ferar : Cobot Ideation
Market
Commercial Products
Services
Commercial Products,
ExperienceDesign,
Industrial Design,
Portfolio,
Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the collaborative...
StoryPoint Senior Living
StoryPoint : Senior Living Research
Market
Consumer Products
Services
Consumer Products,
Design Research,
ExperienceDesign,
Innovation Strategy,
InnovationStrategy,
Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Michigan Virtual: What Can We Learn From Emergency Remote Learning?
Market
Consumer Products
Services
Consumer Products,
Design Research,
ExperienceDesign,
Innovation Strategy,
InnovationStrategy,
Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learningMichigan VirtualBetween March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily life...
Desin LLC / Obi
OBI: Robotic Feeding Device
Market
Consumer Products
Services
Consumer Products,
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
Prototyping
Empowerment Through DesignDESῙN LLC / ObiEating is one of the most essential human experiences and one that many of us take for granted. The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in culture...
Hyundai
Hyundai Ventures: The Loop
Market
New Mobility
Services
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
New Mobility,
Service Design
Could highspeed vacuum tube trains truly enable daily intercity travel?Hyundai Ventures: The LoopInspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...
UX Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth