Product Design
We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.
Hybrid eVTOL BEV design refinement
eVTOL/BEV Hybrid Design to Meet Shifting Market ForcesLuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
Electrolux: The Marriage of Physical and Digital Branding
The Marriage of Physical and Digital BrandingElectroluxElectrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to...
Low Speed EV Design for the Chinese Automotive Market
Designing Innovative LSEVs for the Chinese Automotive MarketWith our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments in...
SproutsIO
Cultivating sustainable countertop agricultureSproutsIOSproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful, and...
Xenith: Flexible Fit Shoulder Pads and Gloves
Fitting the player’s body as well as their playing styleXenithXenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...
Bora Portamate: Speedhorse
This horse was built for speed!Bora PortamateSundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project the team developed the Bora...
Bridgestone: Future Vision Design, CES 2021
Bringing Visions of the Future to Life - VirtuallyBridgestoneFor CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most...
Mahindra GenZe Electric Scooter
Designing for Green Urban Micro-MobilityMahindra GenZeTraditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...
PLAISIR des SENS: Chaleureux
Innovating IntimacyPLAISIR des SENSPLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. Their goal was to create a...
Product Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth