New Mobility Design
Being native to the Motor City, new mobility design has been in our blood since day one. We know the technical rigors and design stature required for new mobility design like the back of our hand (or mitten!), and we’ve done it all – from vehicle interior design, end-to-end graphic user interface design and infotainment systems, to vehicle exterior design, extending a visual brand language across whole commercial vehicle lines, to micro-mobility, unmanned & aerial mobility design, last-mile delivery design, mass transit systems, trade show property development and more!
Hybrid eVTOL BEV design
eVTOL/BEV Hybrid Design to Meet Shifting Market ForcesLuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
Low Speed EV Design for the Chinese Automotive Market
Designing Innovative LSEVs for the Chinese Automotive MarketWith our deep experience designing for the Chinese automotive Industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments in...
Corning: Automotive Glass Solutions
China Automotive Persona Research and HMI IdeationCorningCorning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams....
Bridgestone: Future Vision Design, CES 2021
Bringing Visions of the Future to Life - VirtuallyBridgestoneFor CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most...
Mahindra GenZe Electric Scooter
Designing for Green Urban Micro-MobilityMahindra GenZeTraditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...
Hyundai Ventures: The Loop
Could highspeed vacuum tube trains truly enable daily intercity travel?Hyundai Ventures: The LoopInspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...
eVTOL Concept Design
A new take on eVTOL realismAs the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In this informal internal exercise,...
Hyundai: New Horizons Studio T.I.G.E.R.
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...
Hyundai: Cradle ELEVATE UMV
What if cars could also walk?Hyundai CradleThe Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road vehicles....
New Mobility Design
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See what’s shaping new mobility experiences and technologies of the future
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Elevating the standards of ideal Americana households & lifestyle experiences
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