New Mobility Design

Being native to the Motor City, new mobility design has been in our blood since day one. We know the technical rigors and design stature required for new mobility design like the back of our hand (or mitten!), and we’ve done it all – from vehicle interior design, end-to-end graphic user interface design and infotainment systems, to vehicle exterior design, extending a visual brand language across whole commercial vehicle lines, to micro-mobility, unmanned & aerial mobility design, last-mile delivery design, mass transit systems, trade show property development and more! 

Bridgestone: Future Vision Design, CES 2021

Bridgestone

Bridgestone: Future Vision Design, CES 2021


Market

New Mobility

Services

Industrial Design,
New Mobility,
Portfolio

newmobility

Bringing Visions of the Future to Life - Virtually Bridgestone For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most...

Mahindra GenZe Electric Scooter

Mahindra GenZe

Mahindra GenZe Electric Scooter


Market

New Mobility

Services

Design Research,
GUI Design,
New Mobility,
Portfolio

newmobility

Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...

Hyundai: New Horizons Studio T.I.G.E.R.

Hyundai

Hyundai: New Horizons Studio T.I.G.E.R.


Market

New Mobility

Services

Creative Engineering,
New Mobility,
Prototyping

newmobility

Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...

Hyundai: Cradle ELEVATE UMV

Hyundai Cradle

Hyundai: Cradle ELEVATE UMV


Market

New Mobility

Services

Creative Engineering,
Industrial Design,
New Mobility,
Prototyping

newmobility

What if cars could also walk?Hyundai CradleThe Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road vehicles....

Chrysler Corporation: Uconnect™ Infotainment Interface

Chrysler

Chrysler Corporation: Uconnect™ Infotainment Interface


Market

New Mobility

Services

GUI Design,
New Mobility

newmobility

User Centered Design Raises the BarChrysler / FCASundberg Ferar assisted Chrysler in developing the Uconnect infotainment platform. SF worked with Chrysler to create a single, scalable UI architecture for implementation on a wide range of FCA branded vehicles...

Hyundai Ventures: The Loop

Hyundai

Hyundai Ventures: The Loop


Market

New Mobility

Services

Creative Engineering,
Design Research,
Industrial Design,
Innovation Strategy,
New Mobility,
Service Design

newmobility

Could highspeed vacuum tube trains truly enable daily intercity travel?Hyundai Ventures: The LoopInspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...

New Mobility Design

Markets we serve

New
Mobility

See what’s shaping new mobility experiences and technologies of the future

Consumer
Products

Elevating the standards of ideal Americana households & lifestyle experiences

Commercial
Products

B2B doesn’t have to be boring! We make it bold and beautiful