Product Design
We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.
Viatec: The Look and Feel of the Electric Future
Viatec: The Look and Feel of the Electric Future
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Design Research,
Industrial Design,
Portfolio,
ProductDesign
The Look and Feel of the Electric Future Viatec Viatec is a unique player in the emerging electrification movement. Their first product, SmartPTO, provides on-demand power to hydraulic utility systems without the pollution, noise and high cost of idling diesel...
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation
Repositioning Dremel: Evolving a Heritage Brand for the Next Generation
Market
New Mobility
Services
Commercial Products,
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
Repositioning Dremel: Evolving a Heritage Brand for the Next GenerationDremel, renowned for inventing the high-speed rotary tool, has long been a leader in precision and craftsmanship. As the brand expands into mainstream power tool categories—such as drills, circular...
PHONONIC: Self-Refrigerated Grocery Tote
Market
New Mobility
Services
Commercial Products,
Creative Engineering,
Design Research,
ExperienceDesign,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
PHONONIC: Self-Refrigerated Grocery ToteIn the unprecedented context of a global pandemic, grocery retailers were faced with the daunting task of rapidly scaling their custom order fullfilment capabilities. This was compounded by the additional pressures of reducing...
Luftcar
Hybrid eVTOL BEV design refinement
Market
New Mobility
Services
Industrial Design,
New Mobility,
Portfolio,
ProductDesign
eVTOL/BEV Hybrid Design to Meet Shifting Market ForcesLuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
Electrolux
Electrolux: The Marriage of Physical and Digital Branding
Market
Consumer Products
Services
Consumer Products,
Portfolio,
ProductDesign,
UI Design
The Marriage of Physical and Digital BrandingElectroluxElectrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to...
Low Speed EV Design for the Chinese Automotive Market
Market
New Mobility
Services
Industrial Design,
New Mobility,
Portfolio,
ProductDesign
Designing Innovative LSEVs for the Chinese Automotive MarketWith our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments in...
SproutsIO
SproutsIO
Market
Consumer Products
Services
Consumer Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Cultivating sustainable countertop agricultureSproutsIOSproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful, and...
Xenith: Flexible Fit Shoulder Pads and Gloves
Market
Consumer Products
Services
Consumer Products,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
Fitting the player’s body as well as their playing styleXenithXenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...
Bora Portamate
Bora Portamate: Speedhorse
Market
Consumer Products
Services
Consumer Products,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
This horse was built for speed!Bora PortamateSundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project the team developed the Bora...
Product Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth