Meaningful Solutions through
Exceptional Design
We design innovative beautiful products that make people’s lives better. It’s our mission to inspire your customers to fall in love with your brand through solutions that drive emotional, functional, and sustainable impact. We work with organizations of all sizes, from inventors and start-ups to global 100 brands. No matter where you are today – from a fuzzy front-end question to a technical commercialization challenge – we come alongside you to design with purpose.
product design
Digital + Physical
experience design
Consumer + Systems
innovation strategy
Transformation +
New Growth
 Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Here’s just some of the work we do…
See our work for yourself
View our past project work for our clients on a wide variety of products and objectives.
The latest thoughts from SF
Get industry insights, heads up on upcoming events and other bits of design thinking.
Our history + current team
From our two founders meeting at GM to our skilled team today, find out about SF.
Brands we’ve created for
