Meaningful Solutions through
Exceptional Design
What is your biggest need?
LEARN
Uncover What Matters Most
DECIDE
Make Smarter Decisions, Faster
DESIGN
Turn Ideas Into Real Solutions
DELIVER
Drive actionable outcomes
How can we help you?
product design
Physical + Digital
creative engineering
Mechanical + Electrical
UX DESIGN
Consumer + Systems
innovation strategy
Transformation + New Growth
 Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Here’s just some of the work we do…
See our work for yourself
The latest thoughts from SF
Our history + current team
Brands we’ve created for
