Meaningful Solutions through
Exceptional Design
We design innovative, beautiful products that make people’s lives better. That’s how our work propels companies in new mobility, consumer, and commercial product markets. We consider everything, from the needs of our clients to the ideal user experience, and after nearly 90 years of design, we know what it takes to elevate solutions from purely functional to exceptional.
 Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Sundberg-Ferar’s Big 7
Our focus is on the human
Our work is always human-centered and stems from our empathy for the real-world experience of the people we’re helping with the final product.
Next-level design
We innovate through our diverse industry experience and create design that is thoughtful and elegant to improve the human condition and deliver solutions with purpose.
Make things work
We figure it out and engineer ideal solutions that are detailed for the rigors of manufacturing; we consider not only how your product functions and how it should be made, but also, technically, how it should look and feel.
Different by design
We seek and deliver the right kind of different –unique and compelling solutions that meet the right needs for the right users in that ecosystem.
Align product to business strategy
We make sure our work meets the business needs of our client by rooting our innovation in their business objectives and metrics.
Envision the Future
We offer leadership; we think beyond the here-and-now, consider all the touchpoints, and inspire what’s next for our clients with a roadmap to future growth.
The art of making
We get our hands dirty, testing and iterating with low-fidelity mockups and high-end prototypes that push and validate our ideas.
Here’s just some of the work we do…
See our work for yourself
View our past project work for our clients on a wide variety of products and objectives.
The latest thoughts from SF
Get industry insights, heads up on upcoming events and other bits of design thinking.
Our history + current team
From our two founders meeting at GM to our skilled team today, find out about SF.
Brands we’ve created for
