Our Portfolio

Our work does more than just fulfill a need, it improves the lives of those who use it. To do that, we consider all aspects of design – aesthetics, functionality, emotion, and craftsmanship – in the context of the user. Since 1934, we’ve created a portfolio that is deep in purpose, wide in variety, and hugely influential to our client’s success.

Our Portfolio

Our work does more than just fulfill a need, it improves the lives of those who use it. To do that, we consider all aspects of design – aesthetics, functionality, emotion, and craftsmanship – in the context of the user. Since 1934, we’ve created a portfolio that is deep in purpose, wide in variety, and hugely influential to our client’s success.

Our Portfolio

Our work does more than just fulfill a need, it improves the lives of those who use it. To do that, we consider all aspects of design – aesthetics, functionality, emotion, and craftsmanship – in the context of the user. Since 1934, we’ve created a portfolio that is deep in purpose, wide in variety, and hugely influential to our client’s success.

Our Portfolio

Our work does more than just fulfill a need, it improves the lives of those who use it. To do that, we consider all aspects of design – aesthetics, functionality, emotion, and craftsmanship – in the context of the user. Since 1934, we’ve created a portfolio that is deep in purpose, wide in variety, and hugely influential to our client’s success.

Our Portfolio

Our work does more than just fulfill a need, it improves the lives of those who use it. To do that, we consider all aspects of design – aesthetics, functionality, emotion, and craftsmanship – in the context of the user. Since 1934, we’ve created a portfolio that is deep in purpose, wide in variety, and hugely influential to our client’s success.

Explore Our Design Work

New
Mobility

See what’s shaping new mobility experiences and technologies of the future

Consumer
Products

Elevating the standards of ideal Americana households & lifestyle experiences

Commercial
Products

B2B doesn’t have to be boring! We make it bold and beautiful

Hyundai: New Horizons Studio T.I.G.E.R.

Hyundai

Hyundai: New Horizons Studio T.I.G.E.R.


Market

New Mobility

Services

Creative Engineering,
New Mobility,
Prototyping

newmobility

Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...

Hyundai: Cradle ELEVATE UMV

Hyundai Cradle

Hyundai: Cradle ELEVATE UMV


Market

New Mobility

Services

Creative Engineering,
Industrial Design,
New Mobility,
Prototyping

newmobility

What if cars could also walk?Hyundai CradleThe Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road vehicles....

Chrysler Corporation: Uconnect™ Infotainment Interface

Chrysler

Chrysler Corporation: Uconnect™ Infotainment Interface


Market

New Mobility

Services

GUI Design,
New Mobility

newmobility

User Centered Design Raises the BarChrysler / FCASundberg Ferar assisted Chrysler in developing the Uconnect infotainment platform. SF worked with Chrysler to create a single, scalable UI architecture for implementation on a wide range of FCA branded vehicles...

Stryker: InTouch™ Critical Care Bed

Stryker

Stryker: InTouch™ Critical Care Bed


Market

Commercial Products

Services

Commercial Products,
GUI Design,
Industrial Design

Commercial-Icon

Setting a New Standard for the Medical IndustryStrykerStryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges. Tastefully integrate new state of the art technology upgrades...

SproutsIO

SproutsIO

SproutsIO


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Industrial Design,
Prototyping

Consumer-Icon

Cultivating sustainable countertop agricultureSproutsIOSproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and sustainable...

Lumecon: Shifting Visual Brand Language into Overdrive

Lumecon

Lumecon: Shifting Visual Brand Language into Overdrive


Market

Commercial Products

Services

Commercial Products,
Creative Engineering,
Industrial Design,
Prototyping

Commercial-Icon

Shifting Visual Brand Language into OverdriveLumeconLumecon LLC, a fellow Michigan company based in Farmington Hills, is a proud US manufacturer of exterior lighting systems. They produce wall packs, floodlights, canopies, and post-top ornamental LED products, all of...

JR Clancy: Helios Hoist and SceneControl 12

JR Clancy

JR Clancy: Helios Hoist and SceneControl 12


Market

Commercial Products

Services

Commercial Products,
Creative Engineering,
Industrial Design,
Prototyping

Commercial-Icon

The show must go on!JR Clancy: Helios Hoist and SceneControl 12JR Clancy is a leader in live entertainment control systems. They came to SF looking to redesign their theatre hoist and the hand-held controller. This project was rooted in improved usability in a dark...

InSinkErator: Evolution

InSinkErator

InSinkErator: Evolution


Market

Commercial Products

Services

Commercial Products,
Industrial Design,
Prototyping

Commercial-Icon

Recycling Food Waste Silently and EfficientlyInSinkErator: EvolutionInSinkErator approached SF to redesign their latest “Evolution” series disposers. This time around, the disposer designs were based around NVH requirements to make the new units operate as seamlessly...

Club Car: Precedent™ Golf Car

Ingersoll Rand

Club Car: Precedent™ Golf Car


Market

Commercial Products

Services

Commercial Products,
Creative Engineering,
Design Research,
Industrial Design,
Prototyping

Commercial-Icon

Design effort inspired by insights from stakeholders beyond the end user.Ingersoll Rand (Club Car)Sundberg-Ferar assisted Ingersoll Rand’s Club Car division with the design of an entirely new flagship golf car: the Precedent™. The challenge was to re-invigorate golf...

Ditch Witch: JT40 Directional Drill

Ditch Witch

Ditch Witch: JT40 Directional Drill


Market

Commercial Products

Services

Commercial Products,
Creative Engineering,
Industrial Design,
Prototyping

Commercial-Icon

Bringing utility installation to the next level.Ditch Witch Against its namesake and in favor of efficiency, Ditchwitch (DW) has expanded their traditional operations and machine production into the Trenchless category. For years Ditchwitch has made product offerings...

OBI: Robotic Feeding Device

Desin LLC / Obi

OBI: Robotic Feeding Device


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Prototyping

Consumer-Icon

Empowerment Through DesignDesin LLC / ObiEating is one of the most fundamental human experiences.  The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in culture and community. For those who can’t...

Dannar: Mobile Power Station 4.0

DD DANNAR, LLC

Dannar: Mobile Power Station 4.0


Market

Commercial Products

Services

Commercial Products,
Industrial Design,
Prototyping

Commercial-Icon

Revolutionizing the Heavy Equipment CategoryDD DANNAR, LLCDD DANNAR, LLC, an Indiana-based startup, is the innovator of a new heavy equipment category, the Mobile Power Station ® (MPS ®), a revolutionary electric work vehicle and energy platform. DANNAR approached SF...

Bio-Rad: Overcoming limitations for Single Cell Analysis

Celsee, Inc.

Bio-Rad: Overcoming limitations for Single Cell Analysis


Market

Commercial Products

Services

Commercial Products,
Creative Engineering,
Industrial Design,
Prototyping

Commercial-Icon

Overcoming limitations for Single Cell AnalysisCelsee, Inc. - Acquired by Bio-Rad Laboratories, Inc.Celsee, Inc., a Michigan-based medical startup, is harnessing the gentle power of gravity to break down barriers in single-cell analysis.  In Sundberg-Ferar’s second...

Masco Cabinetry: Merillat CoreGuard™

Merillat Cabinetry

Masco Cabinetry: Merillat CoreGuard™


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Innovation Strategy,
Prototyping

Consumer-Icon

A game-changing solution to a common pain pointMerillat Cabinetry, a Masco CompanySundberg-Ferar conducted a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of the concepts to emerge from...

Sears: Kenmore™ and Kenmore Elite™ Visual Brand Language

Kenmore

Sears: Kenmore™ and Kenmore Elite™ Visual Brand Language


Market

Consumer Products

Services

Consumer Products,
GUI Design,
Industrial Design

Consumer-Icon

Setting an Elite standardKenmoreSundberg-Ferar assisted Kenmore in the development of their next-generation small appliance visual brand language. Kenmore was ready to hit the reset button and explore a complete line change. SF’s research and design team explored new...

Electrolux: The Marriage of Physical and Digital Branding

Electrolux

Electrolux: The Marriage of Physical and Digital Branding


Market

Consumer Products

Services

Commercial Products,
GUI Design

Consumer-Icon

The Marriage of Physical and Digital BrandingElectroluxElectrolux requested Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products.  This represented an opportunity for the company to step away...

Wiss Tools: Medium Duty Shop Scissors

APEX Tools

Wiss Tools: Medium Duty Shop Scissors


Market

Consumer Products

Services

Consumer Products,
Packaging Design,
Prototyping

Consumer-Icon

Stop using your junk drawer scissors in the garage.APEX Tools: Wiss Brand ScissorsAPEX tools had a successful niche product with WISS heavy duty aviation snips but saw a new market opportunity for a medium duty scissor line at big box retail. WISS had no products in...

Arrow Fasteners: Electric and Manual Staplers

Arrow Fastener Company

Arrow Fasteners: Electric and Manual Staplers


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Industrial Design,
Prototyping

Consumer-Icon

Designing for Brand Equity and User Confidence in DIY ToolsArrow Fastener Company, LLC.Arrow is the market leader in fastening and we were thrilled when they asked us to help develop a new line of staple guns with them. They had developed new technology that they...

Ames True Temper: Pruning Tools

Ames True Temper

Ames True Temper: Pruning Tools


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Prototyping

Consumer-Icon

A Keen Eye on Hand Tools: Tapping User-Centric Insights to Drive Design InnovationAmes True TemperSundberg-Ferar helped Ames True Temper design a line of innovative pruning tools that include the hand pruners shown here. S-F crossed referenced ideal user experiences...

Hyundai Ventures: The Loop

Hyundai

Hyundai Ventures: The Loop


Market

New Mobility

Services

Creative Engineering,
Design Research,
Industrial Design,
Innovation Strategy,
New Mobility,
Service Design

newmobility

Could highspeed vacuum tube trains truly enable daily intercity travel?Hyundai Ventures: The LoopInspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...

PLAISIR des SENS: Chaleureux

PLAISIR des SENS

PLAISIR des SENS: Chaleureux


Market

Consumer Products

Services

Consumer Products,
Creative Engineering,
Industrial Design,
Prototyping

Consumer-Icon

Innovating IntimacyPLAISIR des SENSPLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. We sought out a path to...