Innovation Strategy
Sundberg-Ferar uses a proprietary set of techniques developed over decades of experience to discover unmet needs, synthesize innovation pathways and create desired solutions that drive new business. Our innovation strategy capabilities ensure that your company is prepared and tactically poised to develop sought-after solutions. Your resources are too valuable to be spent solving the wrong problems. Our team considers external and internal variables that may impact your business to uncover unmet market needs and define tactical initiatives to fill your product pipeline.
Michigan Economic Development Corporation: Crafting Strategies for Sustainable Economic Growth
Crafting Strategies for Sustainable Economic GrowthIn 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state's technology and manufacturing sectors. However, this talent was dispersed among various design organizations...
StoryPoint : Senior Living Research
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Michigan Virtual: What Can We Learn From Emergency Remote Learning?
A design-focused look at the experiences of educators, students, & parents during emergency remote learningMichigan VirtualBetween March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily life...
Corning: Automotive Glass Solutions
China Automotive Persona Research and HMI Ideation CorningCorning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified consumer...
NCH Corporation: Danco Innovation Strategy
Claiming new market space for DancoNCH Corporation / DancoNCH Corporation was looking to grow their Danco brand outside of their current big box aisle, where they serve the replacement plumbing hardware industry. They wanted to capitalize on other NCH capabilities and...
Hyundai: Cradle ELEVATE UMV
What if cars could also walk?Hyundai CradleThe Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road vehicles....
Masco Cabinetry: Merillat CoreGuard™
A game-changing solution to a common pain pointMerillat Cabinetry, a Masco CompanyMasco Cabinetry came to Sundberg-Ferar to conduct a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of...
Innovation Strategy
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