Commercial Products Design
We’ve helped countless B2B companies establish themselves as innovation leaders through designing products that exceed the needs and desires of their unique set of multi-users, from buyer, to end-user, to maintenance person, and everyone in between. Our experience creating exceptional design solutions within the regulatory environment of automotive has endowed us with the ability to tackle design challenges in similarly demanding categories like medical device & equipment design, construction machinery design, industrial products design, lighting and performing arts equipment, public utility device design, or beyond.
Sundberg-Ferar : Cobot Ideation
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity Sundberg-Ferar explored ways to maximize the collaborative...
Gilbarco Vedeer-Root: Encore 900 Fuel Dispenser
Boosting B2B with Optimal User ExperienceGilbarco Vedeer-RootGilbarco came to Sundberg-Ferar for design help in developing a next generation bezel system for their Encore product line that would incorporate new technologies while maintaining a seamless integration...
Stryker: InTouch™ Critical Care Bed
Setting a New Standard for the Medical IndustryStrykerStryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges. Tastefully integrate new state of the art technology upgrades...
Lumecon: Shifting Visual Brand Language into Overdrive
Shifting Visual Brand Language into OverdriveLumeconLumecon LLC, a fellow Michigan company based in Farmington Hills, is a proud US manufacturer of exterior lighting systems. They produce wall packs, floodlights, canopies, and post-top ornamental LED products, all of...
JR Clancy: Helios Hoist and SceneControl 12
The show must go on!JR Clancy: Helios Hoist and SceneControl 12JR Clancy is a leader in live entertainment control systems. They came to SF looking to redesign their theatre hoist and the hand-held controller. This project was rooted in improved usability in a dark...
InSinkErator: Evolution
Recycling Food Waste Silently and EfficientlyInSinkErator: EvolutionInSinkErator approached SF to redesign their latest “Evolution” series disposers. This time around, the disposer designs were based around NVH requirements to make the new units operate as seamlessly...
Club Car: Precedent™ Golf Car
Design effort inspired by insights from stakeholders beyond the end userIngersoll Rand (Club Car)Sundberg-Ferar assisted Ingersoll Rand’s Club Car division with the design of an entirely new flagship golf car: the Precedent™. The challenge was to re-invigorate golf...
Ditch Witch: JT40 Directional Drill
Bringing utility installation to the next level.Ditch Witch Against its namesake and in favor of efficiency, Ditchwitch (DW) has expanded their traditional operations and machine production into the Trenchless category. For years Ditchwitch has made product offerings...
Dannar: Mobile Power Station 4.0
Revolutionizing the Heavy Equipment CategoryDD DANNAR, LLCDD DANNAR, LLC, an Indiana-based startup, is the innovator of a new heavy equipment category, the Mobile Power Station ® (MPS ®), a revolutionary electric work vehicle and energy platform. DANNAR approached SF...
Bio-Rad: Overcoming limitations for Single Cell Analysis
Overcoming limitations for Single Cell AnalysisCelsee, Inc. - Acquired by Bio-Rad Laboratories, Inc.Celsee, Inc., a Michigan-based medical startup, is harnessing the gentle power of gravity to break down barriers in single-cell analysis. In Sundberg-Ferar’s second...
Electrolux: The Marriage of Physical and Digital Branding
The Marriage of Physical and Digital BrandingElectroluxElectrolux requested Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to step away...
Commercial Products Design
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