Innovation Strategy
Sundberg-Ferar uses a proprietary set of techniques developed over decades of experience to discover unmet needs, synthesize innovation pathways and create desired solutions that drive new business. Our innovation strategy capabilities ensure that your company is prepared and tactically poised to develop sought-after solutions. Your resources are too valuable to be spent solving the wrong problems. Our team considers external and internal variables that may impact your business to uncover unmet market needs and define tactical initiatives to fill your product pipeline.
Michigan Economic Development Corporation: Crafting Strategies for Sustainable Economic Growth
Market
New Mobility
Services
Innovation Strategy,
InnovationStrategy,
Portfolio
Crafting Strategies for Sustainable Economic GrowthIn 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state's technology and manufacturing sectors. However, this talent was dispersed among various design organizations...
StoryPoint Senior Living
StoryPoint : Senior Living Research
Market
Consumer Products
Services
Consumer Products,
Design Research,
ExperienceDesign,
Innovation Strategy,
InnovationStrategy,
Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Michigan Virtual: What Can We Learn From Emergency Remote Learning?
Market
Consumer Products
Services
Consumer Products,
Design Research,
ExperienceDesign,
Innovation Strategy,
InnovationStrategy,
Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learningMichigan VirtualBetween March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily life...
Corning
Corning: Automotive Glass Solutions
Market
New Mobility
Services
Innovation Strategy,
InnovationStrategy,
New Mobility,
Portfolio
China Automotive Persona Research and HMI Ideation CorningCorning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified consumer...
NHS Corporation / Danco
NCH Corporation: Danco Innovation Strategy
Market
Consumer Products
Services
Consumer Products,
Innovation Strategy,
InnovationStrategy,
Portfolio
Claiming new market space for DancoNCH Corporation / DancoNCH Corporation was looking to grow their Danco brand outside of their current big box aisle, where they serve the replacement plumbing hardware industry. They wanted to capitalize on other NCH capabilities and...
Hyundai Cradle
Hyundai: Cradle ELEVATE UMV
Market
New Mobility
Services
Creative Engineering,
Industrial Design,
InnovationStrategy,
New Mobility,
Prototyping
What if cars could also walk?Hyundai CradleThe Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road vehicles....
Merillat Cabinetry
Masco Cabinetry: Merillat CoreGuard™
Market
Consumer Products
Services
Consumer Products,
Creative Engineering,
Design Research,
Industrial Design,
Innovation Strategy,
InnovationStrategy,
Prototyping
A game-changing solution to a common pain pointMerillat Cabinetry, a Masco CompanyMasco Cabinetry came to Sundberg-Ferar to conduct a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of...
Innovation Strategy
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth