A game-changing solution to a common pain point
Merillat Cabinetry, a Masco Company
Sundberg-Ferar conducted a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of the concepts to emerge from this exercise and was the first of many concepts to go into production.
As a result of extensive research, we observed that a significant number of U.S. homes had water damage in the under-sink cabinet. SF encouraged the Merillat brand to go to market with a water resistant sink base cabinet. Bucking traditional wisdom and manufacturing paradigms, SF and Masco Cabinetry together created an entirely new cabinet construction methodology. The CoreGuard™ product has given Masco Cabinetry a first-mover advantage with a unique and patented technology that solves a critical market need in a highly competitive category.
Based on feedback from homeowners, kitchen designers and cabinet installers, and dealer/distributors, it was apparent that undersink units were particularly vulnerable to permanent stains and damage from pipe leaks and spilled liquids, and therefore, a source of significant frustration.
SF concluded that the design solution required new materials and structural elements, perhaps the most game-changing being the use of engineered polymer sides, back and floor to resist damage caused by spilled liquids and stains.
Masco Cabinetry: Merillat CoreGuard™
“If I’m building an apartment complex and this is out there and it’s in my price range…I mean, why wouldn’t I want this? Especially if I could put this in a bathroom too. Or a hotel? I mean, my god, these are the places where something like this would be the most beneficial, as well as residential.”
Home Building Company
The CoreGuard cabinet was named a “Top 100” product by This Old House magazine, celebrating home products its editors believe will make a difference in the lives of their readers by saving them time and money, and making home improvement easier. Following the success of its CoreGuard Sink Base kitchen cabinet product, Merillat launched the CoreGuard Vanity line for bathroom applications.
Other Consumer Products Projects
Cultivating sustainable countertop agricultureSproutsIOSproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful and sustainable...
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...