Industrial Design


Industrial Design has been at the core of Sundberg-Ferar’s innovation methodology since our inception in 1934. As Industrial Designers, we aim to make every product we work on more useful, usable, intuitive, understandable, ergonomic, and beautiful – all based on a deep understanding of user behavior, needs, and desires.


Each of our designers has worked in numerous product categories, and we strategically apply this wealth and diversity of knowledge to every project. Armed with insights from direct participation in our research activities, our designers leverage their experience to push the boundaries of new and innovative, uncovering new opportunities for your market success. Our designers recognize that “extraordinary” is a subset of “out-of-the-ordinary,” and that to have a chance at market dominance, we have to be fearless at the beginning.