Sundberg-Ferar
  • Portfolio
  • Thought Corner
  • About
  • Contact
Select Page
Hybrid eVTOL BEV design refinement

Hybrid eVTOL BEV design refinement

by Sundberg-Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio, ProductDesign

eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category is affected by both automotive & aerospace constraints and...
Low Speed EV Design for the Chinese Automotive Market

Low Speed EV Design for the Chinese Automotive Market

by Sundberg-Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign

Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments...
Corning: Automotive Glass Solutions

Corning: Automotive Glass Solutions

by Sundberg-Ferar | Jun 4, 2021 | Innovation Strategy, InnovationStrategy, New Mobility, Portfolio

China Automotive Persona Research and HMI Ideation  Corning Corning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified...
Bridgestone: Future Vision Design, CES 2021

Bridgestone: Future Vision Design, CES 2021

by Sundberg-Ferar | May 26, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign

Bringing Visions of the Future to Life – Virtually Bridgestone For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the...
Mahindra GenZe Electric Scooter

Mahindra GenZe Electric Scooter

by Sundberg-Ferar | May 24, 2021 | Design Research, New Mobility, Portfolio, ProductDesign, UI Design

Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...
Hyundai Ventures: The Loop

Hyundai Ventures: The Loop

by Sundberg-Ferar | Apr 18, 2021 | Creative Engineering, Design Research, ExperienceDesign, Industrial Design, New Mobility, Service Design

Could highspeed vacuum tube trains truly enable daily intercity travel? Hyundai Ventures: The Loop Inspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...
« Older Entries

Recent Posts

  • Ideas Burn Brighter Outdoors: Why Now’s the Time for a Creative Reset
  • Design It in Michigan, Make It in Michigan: Local Product Design Drives Reshoring Success
  • Viatec: The Look and Feel of the Electric Future
  • Repositioning Dremel: Evolving a Heritage Brand for the Next Generation
  • CES 2025: The Design Scoop

Recent Comments

    Want to get started?

    We’re ready when you are…

    Contact Us

    • Follow
    • Follow
    • Follow

    Get innovative design insights right to your inbox

    • Portfolio
    • Thought Corner
    • About
    • History
    • Team
    • Contact
    • Careers

    © 2025 Sundberg-Ferar, Inc. All rights reserved. Privacy Policy