by Sundberg Ferar | Sep 29, 2022 | Industrial Design, New Mobility, Portfolio
eVTOL/BEV Hybrid Design to Meet Shifting Market Forces LuftCar, a USA-based startup, is developing a true “flying car” that works both as an eVTOL vehicle and road vehicle. This transitional category becomes exposed to constraints and pressures from both automotive... 
by Sundberg Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio
Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive Industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments... 
by Sundberg Ferar | Jun 4, 2021 | Innovation Strategy, New Mobility, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams.... 
by Sundberg Ferar | May 26, 2021 | Industrial Design, New Mobility, Portfolio
Bringing Visions of the Future to Life – Virtually Bridgestone For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the... 
by Sundberg Ferar | May 24, 2021 | Design Research, GUI Design, New Mobility, Portfolio
Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go... 
by Sundberg Ferar | Apr 18, 2021 | Creative Engineering, Design Research, Industrial Design, Innovation Strategy, New Mobility, Service Design
Could highspeed vacuum tube trains truly enable daily intercity travel? Hyundai Ventures: The Loop Inspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design...
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