by Sundberg Ferar | Mar 25, 2022 | New Mobility, Portfolio
A new take on eVTOL realism Sundberg-Ferar Internal Exercise As the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In... 
by Sundberg Ferar | May 26, 2021 | Industrial Design, New Mobility, Portfolio
Bringing Visions of the Future to Life – Virtually Bridgestone For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the... 
by Sundberg Ferar | May 24, 2021 | Design Research, GUI Design, New Mobility, Portfolio
Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go... 
by Sundberg Ferar | Apr 18, 2021 | Creative Engineering, Design Research, Industrial Design, Innovation Strategy, New Mobility, Service Design
Could highspeed vacuum tube trains truly enable daily intercity travel? Hyundai Ventures: The Loop Inspired by Elon Musk’s Hyperloop whitepaper that explored the potential of highspeed train travel, Sundberg-Ferar worked with Hyundai Ventures on a research and design... 
by Sundberg Ferar | Feb 24, 2021 | Creative Engineering, New Mobility, Prototyping
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth. Hyundai: New Horizons Studio Hyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on... 
by Sundberg Ferar | Feb 24, 2021 | Creative Engineering, Industrial Design, New Mobility, Prototyping
What if cars could also walk? Hyundai Cradle The Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road...
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