Bringing Visions of the Future to Life – Virtually

Bridgestone

For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most valued global brand providing advanced solutions for a world in motion. This exhibit needed to enthrall audiences and compel them to start a conversation with Bridgestone at the virtual tradeshow. They chose to partner with Sundberg-Ferar as their supporting industrial design studio to realize this mission-critical exhibit.

Market

New Mobility

The project was Initially scoped as a normal in-person exhibit, but when the COVID-19 pandemic forced CES 2021 to transition to a completely virtual experience, the project faced a challenging pivot.

Sundberg-Ferar helped Bridgestone navigate the major change by quickly planning and executing a new approach with high-impact visuals to tell their story in a virtual micro-site format. Working together with Bridgestone’s internal Industrial Design and Marketing teams, Sundberg-Ferar crafted visual assets and animations that enhanced and aligned with Bridgestone’s objectives and roadmap.

Bridgestone: Future Vision Design, CES 2021

This exhibit was an important statement piece for Bridgestone that could have been compromised by the global events affecting the industry. Despite the project’s coinciding with tumultuous times, Sundberg-Ferar was able to ensure its success by nimbly innovating to bring the exhibit to life using inspiring visuals that would excite potential customers imaginations and present Bridgestone as the enviable innovation partner that it is.

“Active, intelligent and digitally integrated technologies are critical to our goal of creating new value for society and customers through sustainable mobility and advanced solutions”

Paolo Ferrari

President & CEO, Bridgestone Americas

Human Impact

Bridgestone’s Future Vision gave CES attendees one of the most unique and in-depth virtual exhibit experiences of CES 2021. While many other brands decreased their engagement with the conference, Bridgestone came out stronger than ever, showing a clear and compelling vision of how they will bring value into customers’ and consumers’ lives, and giving attendees concrete concepts for conversation and collaboration.

Business Impact

Increasingly, mobility companies can no longer afford to be just a “tire company” or a “car company”. The mobility ecosystem and mobility consumers are rewarding companies who set themselves apart by designing experiences that aren’t myopically focused on just one product, but create a unified solution (often requiring collaboration with other industry partners) that encompasses the entire user journey from start to finish. Bridgestone achieved just that with their Future Vision, which succeeded in sparking conversations with many new collaborators and customers that will continue to fuel Bridgestone’s growth as a provider of advanced solutions for a world in motion.

Other New Mobility Projects

Mahindra GenZe Electric Scooter

Mahindra GenZe

Mahindra GenZe Electric Scooter


Market

New Mobility

Services

Design Research,
GUI Design,
New Mobility,
Portfolio

newmobility

Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...

Hyundai: New Horizons Studio T.I.G.E.R.

Hyundai

Hyundai: New Horizons Studio T.I.G.E.R.


Market

New Mobility

Services

Creative Engineering,
New Mobility,
Prototyping

newmobility

Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...