CES 2024: The Design Scoop

As Principal and Chief Executive Officer, David leads the firm and our partners to design with purpose and create new futures. With over 12 years at SF, and 25 years in the industry, David’s passion for learning and ability to translate complex problems into simplified opportunities with clear pathways to tactical solutions has helped SF’s partners bring game-changing solutions to market. Over the last decade plus, he’s led design efforts spanning the Hyundai ELEVATE and TIGER walking cars, to automotive HMI solutions and high-speed trains, to home appliances and virtual education solutions. His focus is on driving innovation for SF’s partners by identifying human-centered needs and new market opportunities, and creating emotionally resonant, real-world solutions that create market value.

With a background emphasizing the importance of combining both human desirability with engineering feasibility in design, Lauren has a deep passion for understanding the needs of people and how they translate to a business growth strategy. She spent her early career growing and running her own small business, including managing new product innovation, instituting a multi-channel retail approach, and developing all marketing and PR communications. From there, she spent the next several years expanding her consumer research and business strategy skills at Gongos, Inc., where she specialized in bringing a human-centric approach to knowledge synthesis, trends, and innovation projects.