by Sundberg-Ferar | May 1, 2024 | Innovation Strategy, InnovationStrategy, Portfolio
Crafting Strategies for Sustainable Economic Growth In 2014, Michigan was home to a rich pool of industrial designers, contributing significantly to the state’s technology and manufacturing sectors. However, this talent was dispersed among various design... 
by Sundberg-Ferar | May 28, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest... 
by Sundberg-Ferar | May 27, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily... 
by Sundberg-Ferar | Jun 4, 2021 | Innovation Strategy, InnovationStrategy, New Mobility, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified... 
by Sundberg-Ferar | Apr 1, 2021 | Consumer Products, Innovation Strategy, InnovationStrategy, Portfolio
Claiming new market space for Danco NCH Corporation / Danco NCH Corporation was looking to grow their Danco brand outside of their current big box aisle, where they serve the replacement plumbing hardware industry. They wanted to capitalize on other NCH capabilities... 
by Sundberg-Ferar | Feb 24, 2021 | Creative Engineering, Industrial Design, InnovationStrategy, New Mobility, Prototyping
What if cars could also walk? Hyundai Cradle The Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road...
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