Innovating Intimacy
PLAISIR des SENS
PLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs–sex. We sought out a path to creating a handheld, rapid warming, auto dispensing organic lubricant device that was small enough and portable enough to go with you or fit inside the nightstand drawer. This product looked to fill a need in the market for luxury lubricants and the materials and technology we used echoed high–end, high–fashion materials and VBL.

This startup group presented SF with the task of designing a device that warms an organic sex lubricant to temperature in 10 seconds and dispenses a pre–measured amount on demand. With only these objectives in hand, SF embarked on an electro–mechanical exploration utilizing an agile bench engineering process. Multiple paths and methods were explored for warming and dispensing technologies through a combination of in–house experience, Frankenstein prototyping and electro–mechanical breadboarding. A viable mechanical design foundation was created and validated, and a premium, luxurious form language designed and integrated around it. SF then fabricated a functioning looks–like, works–like prototype used for crowd–funding.
PLAISIR des SENS: Chaleureux
Developing products for start-ups presents unique challenges. Projects are exciting and backed with passion and vision; but budgets and timelines are constrained and the future of the company relies on on-budget, on-time deliverables. As a solution provider, SF has tuned their process and skill sets to accommodate sprint invention tasks like these. This requires the integration of physical pre-totyping: on-the-fly, mechanical prototyping through surrogate products, cannibalized parts, rapid prototyping and deep knowledge of the McMaster-Carr catalog. For PLAISIR des SENS, SF purchased a wide variety of heating elements, valves, and containers to use as our mechanical playground. We backed up our approach with physics calculations for heat capacity and latent heat (this particular lubricant required a phase change from solid to liquid within the target temperatures). And then we iterated; repeatedly. Each time learning and refining.
These processes can help efficiently unveil opportunities; they can also help communicate the complexity of the task at hand and illustrate the path ahead. The goal is to bring content and options forward as far as possible to stair-step the development process and follow suit with the typical start-up funding process.
Process is paramount. Ultimately, we offer our clients solutions that perform and excite; but it matters how you get there. From start-ups to corporate giants, we respect that there are different paths to market for successful product development, and we customize our project plans for each and every need. And particularly for start-ups, we know how to move fast and hard bearing in mind the next stair step: an investor to impress or factories to kick-off.

Human Impact
PLAISIR des SENS represents a product with simple but meaningful impact to the human experience. There are few things that better represent the joys of being human better than the word pleasure. For some, this product can help with diagnosed conditions that might hinder. For others, it can enhance and elevate. The audience for this product is universal and the benefits can truly make lives better.
The project is an example of clear product vision resulting in a device that passionately relates to its audience. Still, the funding process of start-ups can be complicated, and PLAISIR des SENS has paused its journey to market at this time.
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