by Sundberg-Ferar | Jun 4, 2021 | Innovation Strategy, InnovationStrategy, New Mobility, Portfolio
China Automotive Persona Research and HMI Ideation Corning Corning’s Automotive Glass Solutions group engaged Sundberg-Ferar to help them identify and understand various Chinese automotive personae, and develop corresponding concept designs based on identified... 
by Sundberg-Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful, and... 
by Sundberg-Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, ProductDesign, Prototyping
Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to... 
by Sundberg-Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, ProductDesign, Prototyping
This horse was built for speed! Bora Portamate Sundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project the team developed the Bora... 
by Sundberg-Ferar | May 26, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign
Bringing Visions of the Future to Life – Virtually Bridgestone For CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the... 
by Sundberg-Ferar | May 24, 2021 | Design Research, New Mobility, Portfolio, ProductDesign, UI Design
Designing for Green Urban Micro-Mobility Mahindra GenZe Traditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...
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