This horse was built for speed!
Bora Portamate
Sundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project the team developed the Bora Portamate “Speedhorse”. With a 1.6-second set up time, Speedhorse is the fastest-deploying sawhorse in the industry. The first of its kind, Speedhorse helps users save precious time and energy in setting up, tearing down, and moving equipment from one location to another so they can focus on getting their jobs done.
Market
Consumer Products
This sawhorse was designed specifically for professionals & contractors who are on the clock.
Through user-driven research and design approaches, Speedhorse solves persistent problems in the construction equipment category with emotionally driven features centered around the user, including one-handed set up in 1.6 seconds, quick-deploy and quick-collapse legs, best-in-class weight capacity and a longer, pre-drilled top for stability and for adding a sacrificial top.
Bora Portamate: Speedhorse
“These are simply the most convenient fast and well thought out sawhorses I have ever owned. Well done Bora.”
James
Speedhorse user
Human Impact
Independent contractors often lament the time it takes just to set-up and tear down shop as they navigate busy schedules. Speedhorse helps cut down on their lost time by a hefty percentage, giving them the ability to better focus on excellent workmanship and increasing customers’ satisfaction and loyalty.
Business Impact
Speedhorse has gained the attention of the industry, winning the PTIA 2019 Tool Innovation Awards, and outperforming expected sales within the first months of launch. During its first year on the market, product stock was consistently sold-out, and buyers were opting to join a waitlist.
This is the second concept brought to market out of the collaboration between Affinity Tool Works and SF. Sundberg-Ferar is thrilled and proud to see the product garnering recognition and success for the ATW brand, and can’t wait for the next challenge!
Other Consumer Products Projects
StoryPoint : Senior Living Research
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior CommunityStoryPoint Senior LivingWith the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest...
Michigan Virtual: What Can We Learn From Emergency Remote Learning?
A design-focused look at the experiences of educators, students, & parents during emergency remote learningMichigan VirtualBetween March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily life...
Electrolux: The Marriage of Physical and Digital Branding
The Marriage of Physical and Digital BrandingElectroluxElectrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to...