Product Design
We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.
JR Clancy
JR Clancy: Helios Hoist and SceneControl 12
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
The show must go on!JR Clancy: Helios Hoist and SceneControl 12JR Clancy is a leader in live entertainment control systems. They came to SF looking to redesign their theatre hoist and the hand-held controller. This project was rooted in improved usability in a dark...
InSinkErator
InSinkErator: Evolution
Market
Consumer Products
Services
Consumer Products,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
Removing Food Waste Silently and EfficientlyInSinkErator: EvolutionInSinkErator approached SF to collaborate on the redesign of their latest “Evolution” series disposers. This time around, the disposer designs were based around noise, vibration, and harshness (NVH)...
Ingersoll Rand
Club Car: Precedent™ Golf Car
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Design Research,
Industrial Design,
ProductDesign,
Prototyping
Design effort inspired by insights from stakeholders beyond the end userIngersoll Rand (Club Car)Sundberg-Ferar collaborated with Ingersoll Rand’s Club Car division on the design of an entirely new flagship golf car: the Precedent™. The challenge was to re-invigorate...
Ditch Witch
Ditch Witch: JT40 Directional Drill
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Bringing utility installation to the next level.Ditch Witch Against its namesake and in favor of efficiency, Ditch Witch has expanded their traditional operations and machine production into the Trenchless category. For years Ditch Witch has made product offerings...
DD DANNAR, LLC
Dannar: Mobile Power Station 4.0
Market
Commercial Products
Services
Commercial Products,
Industrial Design,
ProductDesign,
Prototyping
Revolutionizing the Heavy Equipment CategoryDD DANNAR, LLCDD DANNAR, LLC, an Indiana-based startup, is the innovator of a new heavy equipment category, the Mobile Power Station ® (MPS ®), a revolutionary electric work vehicle and energy platform. DANNAR approached SF...
Celsee, Inc.
Bio-Rad: Overcoming limitations for Single Cell Analysis
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Overcoming limitations for Single Cell AnalysisCelsee, Inc. - Acquired by Bio-Rad Laboratories, Inc.Celsee, Inc., a Michigan-based medical startup, is harnessing the gentle power of gravity to break down barriers in single-cell analysis. In Sundberg-Ferar’s second...
Kenmore
Sears: Kenmore™ and Kenmore Elite™ Visual Brand Language
Market
Consumer Products
Services
Consumer Products,
Industrial Design,
ProductDesign,
UI Design
Setting an Elite standardKenmoreKenmore partnered with Sundberg-Ferar in the development of their next-generation small appliance visual brand language (VBL). Kenmore was ready to hit the reset button and explore a complete line change. They leveraged SF's research...
APEX Tools
Wiss Tools: Medium Duty Shop Scissors
Market
Consumer Products
Services
Consumer Products,
Packaging Design,
ProductDesign,
Prototyping
Reinventing an everyday tool as a shop essentialAPEX Tools: Wiss Brand ScissorsAPEX tools had a successful niche product with WISS heavy duty aviation snips but saw a new market opportunity for a medium duty scissor line at big box retail. WISS had no products in this...
Arrow Fastener Company
Arrow Fasteners: Electric and Manual Staplers
Market
Consumer Products
Services
Consumer Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Designing for Brand Equity and User Confidence in DIY ToolsArrow Fastener Company, LLC.Arrow is the market leader in fastening, having earned the reputation as the go-to manual staplegun manufacturer with their heritage product from the 1950s, the T50. We were...
Product Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth