Recycling Food Waste Silently and Efficiently

InSinkErator: Evolution

InSinkErator approached SF to redesign their latest “Evolution” series disposers. This time around, the disposer designs were based around NVH requirements to make the new units operate as seamlessly as possible and convey the durability of the mechanical parts with the aesthetic parts.

Market

Commercial Products

InSinkErator and Sundberg-Ferar have a long-standing business relationship of setting trends for food waste disposers. Multiple generations of Badger models prepared SF for the redesign of the Evolution series of disposers which were aimed at making the units look and sound as durable as they really were. Earlier Evo models had a simple snap-together construction, and with continuous use, occasionally the outer covering or “shells” would disassemble themselves. SF set out to create a new look for these models which allowed for fasteners to be used and highlighted in some cases.

While many directions were explored for the new disposers, ultimately a simple cylindrical form was determined to be the best for the product because of the function, the compact nature, and the existing strong brand identity.

Within this cylinder, proportions of the upper and lower sections were carefully sculpted to convey shapes and lines that communicated strength, and details around the upper neck and outlet are shaped to convey the absorption of vibration. The thickness of stainless-steel bands with the InSinkErator branding and model name were carefully created and surfacing around them sculpted. The fasteners presented new opportunities for design and function, and indentations and coves were created to add strength to the shells and provide access to the fasteners.

Color selection was another key point which took in factors considering the outlets through which the units are sold- generally through big-box stores, or by professional plumbing contractors. The colors of the units reflected these locations, and a Red, a Blue and a charcoal were selected specifically to reflect these avenues of purchase, and to appeal to those specific customers.

InSinkErator: Evolution

Reservation and maturity of design led this project. Keeping a close tie to the existing Brand Identity made for a quick line to market without excessive marketing changes, while improving manufacturing repeatability, product quality, and durability.

Human Impact

The Evolution series ensures that millions of people can enjoy the benefits of quietly and efficiently recycling their food waste, while ceasing landfill build-up. Whether hosting a party, or just enjoying an evening with the family, this product’s quiet performance means no obnoxious interruptions in socializations or even a peaceful evening meal.

Business Impact

InSinkErator produces over 20,000 units per day making the Evolution series of disposers some of the most prolific of any Sundberg-Ferar product design, and one of the most impactful design investments for InSinkErator. These units are found in nearly every new construction build in the USA, and in every case, they communicate the durability, trustworthiness and thoughtfulness of the InSinkErator brand.

Other Commercial Products Projects

Corning: Automotive Glass Solutions

Corning

Corning: Automotive Glass Solutions


Market

Commercial Products

Services

Commercial Products,
Innovation Strategy,
Portfolio

Commercial-Icon

China Automotive Persona Research and HMI IdeationCorningCorning’s Automotive Glass Solutions group asked Sundberg-Ferar to research the quickly evolving Chinese automotive consumer market and develop personae to educate and inspire the design and engineering teams....

Gilbarco Vedeer-Root: Encore 900 Fuel Dispenser

Gilbarco Vedeer-Root

Gilbarco Vedeer-Root: Encore 900 Fuel Dispenser


Market

Commercial Products

Services

Commercial Products,
Industrial Design,
Portfolio,
Prototyping

Commercial-Icon

Boosting B2B with Optimal User Experience Gilbarco Vedeer-Root Gilbarco came to Sundberg-Ferar for design help in developing a next generation bezel system for their Encore product line that would incorporate new technologies while maintaining a seamless integration...

Stryker: InTouch™ Critical Care Bed

Stryker

Stryker: InTouch™ Critical Care Bed


Market

Commercial Products

Services

Commercial Products,
GUI Design,
Industrial Design

Commercial-Icon

Setting a New Standard for the Medical IndustryStrykerStryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges. Tastefully integrate new state of the art technology upgrades...