To inspire value-added innovation, SF conducted weeks of observational research at Municipal, Daily Fee and Private golf courses across the U.S., documenting the behaviors of golf car riders and handlers of different golf car brands and models.

Additional input was gained through an extensive series of focus groups and individual interviews with golfers, golf course owners and greens keepers, club pros and managers, and Club Car dealer/distributors.  Iterative learning was essential throughout the program, from early Discovery activities, through vehicle Styling and Feature Concept Refinement efforts, to ¼ Scale Model feedback, and ultimately a Product Clinic to evaluate full scale models and new vehicle features.

Designed as a modular platform with real-time interchangeable components, Dannar 4.0 can be configured with or without an operator cab, body enclosures, and platform decks. It is also interchangeable with work implements including forklift masts, dump beds, scissor lifts, water tanks, portable light units and interfaces with all standard Caterpillar, Bobcat, or John Deere attachments.

Business Impact

The Club Car Precedent golf car represented the industry’s first major shift in vehicle design and engineering in more than 20 years and increased the company’s sales by 23% in the following two years. It has gone on to lead the market in terms of sales from 2004-2016, with the company claiming 50% market share for over 13 years.