Product Design
We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.
Gilbarco Veeder-Root: Encore 900 Fuel Dispenser
Boosting B2B with Optimal User ExperienceGilbarco Veeder-RootSundberg-Ferar's design team partnered with Gilbarco in developing a next generation bezel system for their Encore product line that would incorporate new technologies while maintaining a seamless...
eVTOL Concept Design
A new take on eVTOL realismAs the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In this informal internal exercise,...
Hyundai: New Horizons Studio T.I.G.E.R.
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...
Chrysler Corporation: Uconnect™ Infotainment Interface
User Centered Design Raises the BarChrysler / StellantisSundberg Ferar worked with Chrysler in developing the Uconnect infotainment platform. A single, scalable UI architecture was created for implementation on a wide range of brands (Chrysler, Dodge, Jeep, Maserati,...
Stryker: InTouch™ Critical Care Bed
Setting a New Standard for the Medical IndustryStrykerStryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges. Tastefully integrate new state of the art technology upgrades...
Lumecon: Shifting Visual Brand Language into Overdrive
Shifting Visual Brand Language into OverdriveLumeconLumecon LLC, a fellow Michigan company based in Farmington Hills, is a proud US manufacturer of exterior lighting systems. They produce wall packs, floodlights, canopies, and post-top ornamental LED products, all of...
JR Clancy: Helios Hoist and SceneControl 12
The show must go on!JR Clancy: Helios Hoist and SceneControl 12JR Clancy is a leader in live entertainment control systems. They came to SF looking to redesign their theatre hoist and the hand-held controller. This project was rooted in improved usability in a dark...
InSinkErator: Evolution
Removing Food Waste Silently and EfficientlyInSinkErator: EvolutionInSinkErator approached SF to collaborate on the redesign of their latest “Evolution” series disposers. This time around, the disposer designs were based around noise, vibration, and harshness (NVH)...
Club Car: Precedent™ Golf Car
Design effort inspired by insights from stakeholders beyond the end userIngersoll Rand (Club Car)Sundberg-Ferar collaborated with Ingersoll Rand’s Club Car division on the design of an entirely new flagship golf car: the Precedent™. The challenge was to re-invigorate...
Product Design
Explore Our Design Work
Product
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Physical + Digital
Experience
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Consumer + Systems
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Transformation + New Growth