by Sundberg-Ferar | Jul 6, 2022 | Commercial Products, ExperienceDesign, Industrial Design, Portfolio, Service Design
Ideating Cobot Uses in the Food Industry So far, the emerging role of cobots (collaborative robots) in the food industry is only as broad as jobs which are dirty, dull, or dangerous. In this ideation activity, Sundberg-Ferar explored ways to maximize the... 
by Sundberg-Ferar | May 28, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest... 
by Sundberg-Ferar | May 27, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily... 
by Sundberg-Ferar | Apr 23, 2022 | Consumer Products, Portfolio, ProductDesign, UI Design
The Marriage of Physical and Digital Branding Electrolux Electrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to... 
by Sundberg-Ferar | Mar 23, 2022 | Consumer Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Prototyping
Empowerment Through Design DESῙN LLC / Obi Eating is one of the most essential human experiences and one that many of us take for granted. The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in... 
by Sundberg-Ferar | Jun 27, 2021 | Industrial Design, New Mobility, Portfolio, ProductDesign
Designing Innovative LSEVs for the Chinese Automotive Market With our deep experience designing for the Chinese automotive industry over many years, SF tackled this project to explore design solutions for 3-wheel and 4-wheel LSEVs targeting various customer segments...
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