by Sundberg-Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, ProductDesign, Prototyping
This horse was built for speed! Bora Portamate Sundberg-Ferar worked with Affinity Tool Works (ATW) to create innovative concepts for job site equipment products that would set the brand apart in the market. As a result of this project the team developed the Bora... 
by Sundberg-Ferar | Apr 16, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Innovating Intimacy PLAISIR des SENS PLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. Their goal was to create a... 
by Sundberg-Ferar | Apr 1, 2021 | Consumer Products, Innovation Strategy, InnovationStrategy, Portfolio
Claiming new market space for Danco NCH Corporation / Danco NCH Corporation was looking to grow their Danco brand outside of their current big box aisle, where they serve the replacement plumbing hardware industry. They wanted to capitalize on other NCH capabilities... 
by Sundberg-Ferar | Feb 23, 2021 | Consumer Products, Industrial Design, Portfolio, ProductDesign, Prototyping
Removing Food Waste Silently and Efficiently InSinkErator: Evolution InSinkErator approached SF to collaborate on the redesign of their latest “Evolution” series disposers. This time around, the disposer designs were based around noise, vibration, and harshness (NVH)... 
by Sundberg-Ferar | Feb 23, 2021 | Consumer Products, Creative Engineering, Design Research, Industrial Design, Innovation Strategy, InnovationStrategy, Prototyping
A game-changing solution to a common pain point Merillat Cabinetry, a Masco Company Masco Cabinetry came to Sundberg-Ferar to conduct a Genesis™ strategic innovation exercise to identify new product opportunities in the kitchen cabinet category. CoreGuard™ was one of... 
by Sundberg-Ferar | Feb 23, 2021 | Consumer Products, Industrial Design, ProductDesign, UI Design
Setting an Elite standard Kenmore Kenmore partnered with Sundberg-Ferar in the development of their next-generation small appliance visual brand language (VBL). Kenmore was ready to hit the reset button and explore a complete line change. They leveraged SF’s...
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