Product Design
We understand that today, consumers have higher expectations and take more personal ownership in their purchase decisions than ever before. They care not just about whether the product works, but how it was designed and made, whether it integrates seamlessly with their ideal lifestyle, and how it harmonizes with their values. The development of consumer products is also expanding to include a product’s digital and service dimensions in addition to the physical side. We take all these considerations into account to give your product the best chance of success, whether its design for home products, sports equipment, hand tools and power tools, lawn and garden equipment, kitchen & bathroom appliances, consumer electronics, or beyond.
Bridgestone
Bridgestone: Future Vision Design, CES 2021
Market
New Mobility
Services
Industrial Design,
New Mobility,
Portfolio,
ProductDesign
Bringing Visions of the Future to Life - VirtuallyBridgestoneFor CES 2021, Bridgestone developed a virtual exhibit to showcase their mobility technologies and future innovative vision across several different verticals, highlighting their mission to become the most...
Mahindra GenZe
Mahindra GenZe Electric Scooter
Market
New Mobility
Services
Design Research,
New Mobility,
Portfolio,
ProductDesign,
UI Design
Designing for Green Urban Micro-MobilityMahindra GenZeTraditionally, scooters have filled a niche in personal transportation by being easy to park and cost effective to run & maintain in urban settings. Today, the needs and lifestyles of young urban riders go...
PLAISIR des SENS
PLAISIR des SENS: Chaleureux
Market
Consumer Products
Services
Consumer Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Innovating IntimacyPLAISIR des SENSPLAISIR des SENS was a unique opportunity for SF. Human nature seeks pleasure and the challenge presented to us by PDS was to enhance the experience of one of the most basic of human pleasure needs-sex. Their goal was to create a...
Gilbarco Vedeer-Root
Gilbarco Veeder-Root: Encore 900 Fuel Dispenser
Market
Commercial Products
Services
Commercial Products,
Industrial Design,
Portfolio,
ProductDesign,
Prototyping
Boosting B2B with Optimal User ExperienceGilbarco Veeder-RootSundberg-Ferar's design team partnered with Gilbarco in developing a next generation bezel system for their Encore product line that would incorporate new technologies while maintaining a seamless...
Internal
eVTOL Concept Design
Market
New Mobility
Services
New Mobility,
Portfolio,
ProductDesign
A new take on eVTOL realismAs the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In this informal internal exercise,...
Hyundai
Hyundai: New Horizons Studio T.I.G.E.R.
Market
New Mobility
Services
Creative Engineering,
New Mobility,
ProductDesign,
Prototyping
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth.Hyundai: New Horizons StudioHyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on...
Chrysler
Chrysler Corporation: Uconnect™ Infotainment Interface
Market
New Mobility
Services
New Mobility,
Portfolio,
ProductDesign,
UI Design
User Centered Design Raises the BarChrysler / StellantisSundberg Ferar worked with Chrysler in developing the Uconnect infotainment platform. A single, scalable UI architecture was created for implementation on a wide range of brands (Chrysler, Dodge, Jeep, Maserati,...
Stryker
Stryker: InTouch™ Critical Care Bed
Market
Commercial Products
Services
Commercial Products,
Industrial Design,
ProductDesign,
UI Design
Setting a New Standard for the Medical IndustryStrykerStryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges. Tastefully integrate new state of the art technology upgrades...
Lumecon
Lumecon: Shifting Visual Brand Language into Overdrive
Market
Commercial Products
Services
Commercial Products,
Creative Engineering,
Industrial Design,
ProductDesign,
Prototyping
Shifting Visual Brand Language into OverdriveLumeconLumecon LLC, a fellow Michigan company based in Farmington Hills, is a proud US manufacturer of exterior lighting systems. They produce wall packs, floodlights, canopies, and post-top ornamental LED products, all of...
Product Design
Explore Our Design Work
Product
Design
Physical + Digital
Experience
Design
Consumer + Systems
Innovation
Strategy
Transformation + New Growth