Setting a New Standard for the Medical Industry


Stryker asked Sundberg-Ferar to help them set a new standard for the high acuity hospital bed market while achieving the following major challenges.

  • Tastefully integrate new state of the art technology upgrades
  • Incorporate newly recognized best practices
  • Improve craftsmanship, industrial design, and fit and finish
  • Meet regulatory and ecological compliances


Commercial Products

Stryker aspired to set their brand apart by creating a new standard for the appearance, fit, and finish of the high acuity hospital bed market.

The team began by establishing three primary objectives to tackle this challenge. First, to reconcile the hospital staff’s need for efficiency with the patient’s need for emotional and physical comfort. Second, to tastefully apply state of the art technology, and third, to integrate current and emerging hospital style trends. Starting with a divergent approach, we identified a broad spectrum of concept opportunities and then began to evolve into a more refined focus for development of engineered solutions for the new InTouch Critical Care Bed. The team built physical mockups early and often to explore and validate improved ergonomics and evaluate proportion and scale. We also supported the graphical user interface development to translate Stryker’s advanced technologies into an intuitive and seamlessly integrated experience for the user.

Stryker: InTouch™ Critical Care Bed

With so many stakeholder needs to embrace, a unified partnership between Stryker and Sundberg-Ferar brought together a holistic approach that embraced every possible aspect of this product’s ecosystem.

Human Impact

“The patient is everything and it is the care that is being given that qualifies this. As an ICU physician, being provided state of the art equipment allows me to do this at the highest level possible. The inTouch critical care bed has brought state of the art capabilities and an element of quality and design that had yet to be seen.”

– ICU Physician

Business Impact

Overall, the InTouch Critical Care Bed’s novel athletic styling, integration of new technologies, and world class fit and finish have driven tangible market distinction. It received the prestigious 2008 Medical Design Excellence Award affirming the quality and timeliness of the design, and has since become a standard of Critical Care bed design referenced by medical companies across the nation. The Stryker InTouch Critical Care Bed has led to extraordinary sales growth for the company in a tough competitive market, and continues to enable successful patient outcomes for thousands.

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