by Sundberg-Ferar | May 28, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
Diving deep into the wants & needs of retirement-age users as they evaluate living in a Senior Community StoryPoint Senior Living With the size of the U.S. senior population expanding, and competitive pressures increasing, StoryPoint, one of the top 25 largest... 
by Sundberg-Ferar | May 27, 2022 | Consumer Products, Design Research, ExperienceDesign, Innovation Strategy, InnovationStrategy, Portfolio
A design-focused look at the experiences of educators, students, & parents during emergency remote learning Michigan Virtual Between March and June 2020, statewide school closures due to the COVID-19 pandemic caused major disruptions in both learning and daily... 
by Sundberg-Ferar | Apr 23, 2022 | Consumer Products, Portfolio, ProductDesign, UI Design
The Marriage of Physical and Digital Branding Electrolux Electrolux collaborated with Sundberg-Ferar to explore the transition of their brand into the digital space of the embedded control screens on their products. This represented an opportunity for the company to... 
by Sundberg-Ferar | Mar 23, 2022 | Consumer Products, Creative Engineering, Design Research, ExperienceDesign, Industrial Design, Prototyping
Empowerment Through Design DESῙN LLC / Obi Eating is one of the most essential human experiences and one that many of us take for granted. The act of feeding oneself in the presence of others ties together families and is a fundamental means of participating in... 
by Sundberg-Ferar | Jun 1, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Cultivating sustainable countertop agriculture SproutsIO SproutsIO, Inc is a startup company with a vision for changing the way the world integrates food into their lives. The vision is rooted in the need to localize produce to provide healthy, flavorful, and... 
by Sundberg-Ferar | May 27, 2021 | Consumer Products, Industrial Design, Portfolio, ProductDesign, Prototyping
Fitting the player’s body as well as their playing style Xenith Xenith is a sports equipment brand known for its innovative protective technologies and product designs that push the boundaries of athlete-centered performance. Xenith partnered with Sundberg-Ferar to...
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