by Sundberg-Ferar | Feb 23, 2021 | Consumer Products, Industrial Design, ProductDesign, UI Design
Setting an Elite standard Kenmore Kenmore partnered with Sundberg-Ferar in the development of their next-generation small appliance visual brand language (VBL). Kenmore was ready to hit the reset button and explore a complete line change. They leveraged SF’s... 
by Sundberg-Ferar | Feb 23, 2021 | Consumer Products, Packaging Design, ProductDesign, Prototyping
Reinventing an everyday tool as a shop essential APEX Tools: Wiss Brand Scissors APEX tools had a successful niche product with WISS heavy duty aviation snips but saw a new market opportunity for a medium duty scissor line at big box retail. WISS had no products in... 
by Sundberg-Ferar | Feb 22, 2021 | Consumer Products, Creative Engineering, Industrial Design, ProductDesign, Prototyping
Designing for Brand Equity and User Confidence in DIY Tools Arrow Fastener Company, LLC. Arrow is the market leader in fastening, having earned the reputation as the go-to manual staplegun manufacturer with their heritage product from the 1950s, the T50. We were... 
by Sundberg-Ferar | Feb 22, 2021 | Consumer Products, Creative Engineering, Design Research, Industrial Design, ProductDesign, Prototyping
A Keen Eye on Hand Tools: Tapping User-Centric Insights to Drive Design Innovation Ames True Temper Sundberg-Ferar worked with Ames True Temper to design a line of innovative pruning tools that include the hand pruners shown here. The team cross-referenced ideal user...
Recent Comments