by Sundberg-Ferar | Feb 25, 2021 | New Mobility, Portfolio, ProductDesign
A new take on eVTOL realism As the horizon of eVTOL implementation and adoption draws nearer, the factors of user perception and community adoption are becoming increasingly crucial and concerningly unaddressed barriers to success. In this informal internal exercise,... 
by Sundberg-Ferar | Feb 24, 2021 | Creative Engineering, New Mobility, ProductDesign, Prototyping
Combining legged mobility with wheels and drone delivery means TIGER can reach almost any location on earth. Hyundai: New Horizons Studio Hyundai’s New Horizons Studio wanted to create an unmanned compact modular vehicle that could reach the most extreme locations on... 
by Sundberg-Ferar | Feb 24, 2021 | Creative Engineering, Industrial Design, InnovationStrategy, New Mobility, Prototyping
What if cars could also walk? Hyundai Cradle The Hyundai Cradle team and Sundberg-Ferar worked together to explore compelling extreme mobility use-cases and develop a solution utilizing robotic capabilities to overcome the limitations of even the best off-road... 
by Sundberg-Ferar | Feb 23, 2021 | New Mobility, Portfolio, ProductDesign, UI Design
User Centered Design Raises the Bar Chrysler / Stellantis Sundberg Ferar worked with Chrysler in developing the Uconnect infotainment platform. A single, scalable UI architecture was created for implementation on a wide range of brands (Chrysler, Dodge, Jeep,...
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