Different By Design podcast. Interviews, expert opinions, case studies, and inspiration on the art and science of physical product design. Scroll down to listen to our latest episode!




I Want a Longer Commute!

With David Byron, Director of Innovation Strategy, Sundberg-Ferar

In this episode, we talk with Sundberg-Ferar Director of Innovation Strategy, David Byron, to understand his thoughts on “the new time equation”  within the future vehicle interior experience, and how designers can incorporate common leisure into the everyday commutes of vehicle occupants.

Also watch the 2nd half of this conversation where Dave shows us visual concepts he designed to illustrate his ideas for architectural thrills in the future vehicle occupant experience.

Listen below or on Apple PodcastsSpotify, or wherever you get your podcasts!

And hey – If you’re an innovation leader interested in any of these ideas, or if you’re looking for a design & innovation partner, hit us up! We’d love to connect with you and share notes on new mobility. hello@sundbergferar.com

Different By Design Ep.2: I want a longer commute!


Lynnaea Haggard

Marketing Manager

With a degree in Industrial Design, and 3 years experience in marketing, Lynnaea uses her multi-faceted skills and enthusiasm for communication to design and manage Sundberg-Ferar’s marketing and channels and materials.

More thoughts from Lynnaea