1930s to Today: Power and Hand Tool Design
At Sundberg-Ferar, we are dedicated to creating tools that seamlessly blend functionality with emotional appeal. Our approach, grounded in innovative design principles, aims to create products that resonate with users, making everyday tasks more enjoyable and efficient.
Collaborations with leading brands like Dremel, Wiss, Bora, Ames, and Arrow exemplify the success of this philosophy, showcasing our partners’ passion to enhance their brands and user experiences with iconic visual brand language and new industry standards in usability, ergonomics, and enclosure design.
The benefits of our approach are clear in projects like the Bora “Speedhorse,” which deploys with one hand in just 1.6 seconds, and the Arrow T50DCD, which maintains a 5-star rating with over 10k reviews on Lowes.com. Great design saves users time and delivers an exceptional experience, turning everyday tools into aspirational products.
This forward-thinking vision is rooted in our rich legacy of innovation. Since the 1930s, Sundberg-Ferar has been at the forefront of blending functionality with emotional appeal in tool design. We guided companies like DeVilbiss to innovate beyond purely functional products, introducing the novel practice of differentiation through visual brand language. This approach ensured that tools were not only effective but also emotionally engaging for users.
Our pioneering spirit has transformed how we perceive and interact with everyday tools. We have proven that even the most utilitarian objects can be designed with both heart and mind.
As we ring in 90 years of design and innovation at Sundberg-Ferar, we continue to break new ground in tool design. Our focus remains on ensuring that functionality and compelling design go hand in hand.
Join us in shaping the future of tool design, where innovation and user experience guide the way. Together, we can create tools that not only meet but exceed user expectations, fostering a deeper connection between people and the products they use every day.
Visit our landing page to learn more:
- See stories of iconic design from our 90-year legacy of innovation.
- Learn how we’ve designed successful and profitable products for companies in your vertical.
- Get in touch to chat with us about your next project.