Delta In2ition® Showerheads

Sundberg-Ferar worked with Masco Corporation’s Delta brand to develop a combination hand-held/fixed showerhead design. Delta had access to a patent for a combination showerhead, but had been unable to identify the right styling to generate interest with top retailers....

Liberty Hardware: Bath Safety Products

Liberty Hardware, a Masco Division, asked Sundberg-Ferar to re-invigorate its line of bathroom safety products by innovating new functional and aesthetic solutions to allow individuals to lead extended lives at home, with or without the attendance of a personal...

Calphalon Kitchen Utensils

Facing competitive pressure that threatened placement at major retailers, Newell-Rubbermaid’s Calphalon brand selected Sundberg-Ferar to revamp the design of their kitchen utensils. S-F leveraged its deep knowledge of the kitchen environment and user-needs to design a...

Casabella: eclipse™ Cleaning Tools

Casabella, a manufacturer of premium home cleaning products, asked Sundberg-Ferar to develop a line of environmentally friendly cleaning tools. The result was eclipse™, combining improved functionality with dramatic styling and winning the prestigious Cradle-to-Cradle...