
Lauren Burger
Senior Design Strategist
Design It in Michigan, Make It in Michigan: Local Product Design Drives Reshoring Success
Summer is here: the air is warmer, the days are longer, and your team’s calendar is just starting to open up. It’s the season when teams, if given the space, can rediscover what they’re really capable of. But how many more ideas can your team generate inside the same boardroom, staring at the same slide deck?
After years of hybrid meetings, back-to-back Zoom meetings, and increasingly tactical to-do lists, even the most visionary teams can fall into execution mode. Creativity flattens. Strategy narrows. The “why” behind the work gets lost in the “what now.” The fix? Get outside – not just outside the office, but outside your usual ways of working.
Bonfires & Breakthroughs
Bonfires & Breakthroughs: A Creative Reset in Nature
There’s a reason why some of history’s greatest ideas emerged around fires, in nature, or during retreats: environment shapes thinking. Outdoors, distractions fade and reflection can take root.
That’s why we created Bonfires & Breakthroughs – a two-day immersive innovation retreat designed not just to generate ideas, but to spark real alignment, renewed energy, and bold direction. Hosted at the edge of the woods in our Metro Detroit studio, this isn’t your typical offsite. It’s where product designers, engineers, and strategists work with your team to tackle real challenges through our proven CoLAB method, so your team walks away with sticky outcomes, not just sticky notes.
The Season Is Short, The Opportunity Is Now
There’s only so much time each year when the weather’s just right for stepping outside, gathering around a fire, and doing your best thinking under the trees. The time between now and fall is the sweet spot, and it doesn’t last long. Calendars get crowded in Q4, and teams get buried. By the time the urgency hits, the best windows (and the best weather) are already gone.
That’s why now is the moment to lock in a time to step back with intention, reconnect with purpose, and build momentum going into year-end planning – or next-year strategy – with clarity and shared vision. We’ve only got a handful of dates open this season, so if this sounds like the spark your team needs, let’s grab some time to talk.
Author

Lauren Burger
Senior Design Strategist
With a background emphasizing the importance of combining both human desirability with engineering feasibility in design, Lauren has a deep passion for understanding the needs of people and how they translate to a business growth strategy…