Sundberg-Ferar Takes New Orleans at IDC 2018

Sundberg-Ferar Takes New Orleans at IDC 2018

Last week, four from the Sundberg-Ferar team tore themselves away from their daily work and caught a southbound flight for the Industrial Design event of the year. At the IDSA’s 2018 International Design Conference (IDC) in New Orleans, Louisiana, they reunited with...
A New Victor Rises in Sundberg-Ferar Softball!

A New Victor Rises in Sundberg-Ferar Softball!

Last night, incredible events transpired for the SF team. It was the night of our second softball game of the summer, and for the first time in a year and a half, the SF softball trophy changed hands! Until yesterday, it has been triumphantly perched above the office...

Almost Usable: Close Isn’t Good Enough

Try to remember the last time you used a product or app that was so frustrating you swore out loud or in your head. For me it was in my car as I was about to leave for a weekend trip to visit friends in Milwaukee. The kids were in their car seats and my wife and I...