MobexWebinar: The thinking behind Hyundai’s walking car concepts


December 15, 2021

10am Detroit | 4pm Stuttgart



MobexWebinar: The thinking behind Hyundai’s walking car concepts

The thinking behind Hyundai’s walking car concepts

About The Webinar : The thinking behind Hyundai’s walking car concepts

Can’t attend live? Register anyway, and you’ll be sent a link to the slides and a video of the webinar when it’s finished.

In this free, 60-minute webinar, David Byron of Sundberg-Ferar discusses the proprietary techniques and design process behind the walking car concepts that took the world by storm at CES 2019 and again in February 2021.

The expert also outlines how Sundberg-Ferar helped Hyundai develop its ELEVATE and Paraklete concepts and explains how OEMs can apply innovative strategy and design methods to create their future walking car concepts.

Key topics and takeaways:

What makes a walking car so different and compelling?
Why does anyone need a car that can walk?
How strategic research led to the development of compelling use-cases
How you can use these same methods to create ideal experiences and boost your product portfolio


David Byron

Director of Innovation Strategy


David’s passion for design and cars led him to the Motor City where he graduated from CCS in Transportation Design. He spent his early career at GM and ASC before becoming Lead Designer at Saleen where he penned the 2008 S5S Raptor supercar and 2010 Saleen S281. David then jumped from sports cars to sports equipment when he joined New Balance’s hockey and lacrosse brand, Warrior, where he lead the helmet design team. David has a strong ability to edit, communicate and execute concepts that connect on an emotional level while delivering real world solutions. His diverse background provides a wide perspective when tackling the vast array of design challenges experienced at Sundberg-Ferar. He stays active in the art community teaching design courses at CCS and has judged multiple times at the National Fine Arts Festival.

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