Product Design, and Industrial Design overall, are all about making connections – “connecting the right dots” so to speak. Correctly combining knowledge and insight from many diverse areas to develop an ideal user experience is the key to great product design. As Charles Eames once said: “Eventually everything connects – people, ideas, objects…the quality of the connections is the key to quality per se.”

“What Big Business can learn from the Startup Mentality in this Pandemic”

Should the very fundamentals of building a good business be recalibrated by this Black Swan event? There was always a spectrum of what made good business sense for a start-up vs. for a well-established enterprise in terms of how they each approached innovation. The question of when to let go of a legacy-based innovation process and when to embrace “quick-win” projects is a matter of debate right now in many advanced design studios.

Even in peaceful times, the future belonged to those companies who were always re-inventing and refreshing their portfolio and channels to reach and satisfy their target segments. In these Covid-19 times, the question is how to reconfigure those initiatives, not just to take care of the immediate cash-flow but also to increase your likelihood of protecting yourself from the next “black-n-purple swan” events which will inevitably unfold.

The start-up culture comes with a heavy dose of fanatic passion and risk taking. Can some of these entrepreneurial “Hail-Mary” attempts be understood and unleashed in a safe corporate culture? In this webinar, we will try to uncover the lay of the land in big business innovation and compare & contrast it with the start-up tribes to see how you can make the best use of your precious time and finite resources for a better and beautiful future.