Plan, Design, and Build Your Technology Story with Sundberg-Ferar
We know the struggle all too well. Crafting the perfect trade show experience that generates maximum ROI is like conducting a symphony while juggling flaming batons. It’s not for the faint of heart, but we’ve got your back!
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Projects
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88+
Years
Depend on our longevity
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Location
Unlock Southeast Michigan
Unlock Trade Show Success
A guide to planning, designing, and building an impactful show piece
Trade shows are a critical part of many companies’ B2B marketing strategies, but they can be an expensive investment that doesn’t always deliver the desired return.
In this white paper, we use real examples to explore how a strategic human-centered approach mitigates common pain points and delivers better business outcomes to help you get the most out of your investment, including:
- Planning: How to build consensus across diverse internal working groups to craft a unified technology narrative
- Designing: How to select the right combination of media and design your show piece to engage multiple audiences
- Building: How to build a show piece taking into account the logistics and unique environment of trade shows
Plan, Design, and Build Your Trade Show Strategy with Sundberg-Ferar
Featured Case Study
Sundberg-Ferar Creates Positive ROI for Bosch
Bosch partnered with Sundberg-Ferar to lead the process of planning, designing, and building their show-stopper piece for CES 2023. From facilitating internal alignment on value proposition and benefit to customers to crafting the technology story and bringing it to life, Sundberg-Ferar enabled the Bosch team to make critical business returns on their trade show investment.
Read about this project and more in our white paper: Technology Storytelling: How to Plan, Design, and Build Your Show Piece
“With the fast pace of innovation in today’s world, technology companies face an ever-evolving challenge to showcase their offerings in a way that engages their target audience and drives business outcomes…”
Download your quick checklist
We’ve compiled tips from our white paper into this concise checklist for planning, designing, and building a successful trade show property.
Read the blog and download the one-pager!
With decades of trade show experience under our belt, Sundberg-Ferar has successfully lead companies across mobility, consumer, and commercial categories in planning, designing and building their technology stories.
Ready to maximize returns on your trade show investment?
