Delta In2ition® Showerheads

Sundberg-Ferar worked with Masco Corporation’s Delta brand to develop a combination hand-held/fixed showerhead design. Delta had access to a patent for a combination showerhead, but had been unable to identify the right styling to generate interest with top retailers. S-F first created a breakthrough design that won placement at The Home Depot, then assisted in the design and engineering of an entire family of differentiated In2ition® products. The original In2ition showerhead doubled the unit volume of the previous best selling hand shower at almost twice the retail price point.