Before You Build – Think Bigger. Build Smarter.
Every startup begins with an idea. But not every idea becomes a business.
If you’re a founder who’s just starting out – or already taken your first steps – this session is designed to challenge how you think about your venture. Too often, startups focus narrowly on solving a single technical problem… and miss the bigger picture: Will this actually succeed in the market?
Join us for a high-impact webinar featuring three local Metro Detroit experts – spanning product design, brand identity & digital experience, and custom software development – who collaborate to turn ideas into commercially viable businesses.
This isn’t theory. It’s a grounded conversation on how to:
• Evaluate your idea beyond functionality
• Align product, brand, and technology from day one
• Avoid costly missteps early in your journey
• Think like a business – not just a builder
If you’re serious about turning your idea into something people want, use, and pay for, this is where you start thinking differently.
Your first step shouldn’t just be forward. It should be intentional.
Reserve your spot now.
CES 2026 Design Scoop Webinar
Event details:
Thursday May 7th
2:00-3:30pm EDT
If you can’t attend the live session, anyone who registers will receive a recording link.
Meet our experts:
Jonah Bailey, Managing Partner – Ann Arbor, Atomic Object
Matt Di Dio, Cofounder, BasedOn
Jeevak Badve, Chief Growth Officer, SundbergFerar.com
Looking forward to your participation in this transformative event.
Sincerely,
Jeevak / FIDSA / Chief Growth Officer
Jeevak@SundbergFerar.com
www.sundbergferar.com/portfolio
CES 2026 Design Scoop Webinar
Bios:
Jonah Bailey
Managing Partner – Ann Arbor, Atomic Object
When business leaders are savvy enough to stop looking for the cheapest option, they consult me to build software that delivers substantial returns.
As a Managing Partner at Atomic Object, I help clients make profitable decisions with their software investments.
With 25 years of industry experience, I help leaders and entrepreneurs create custom software that meets their business needs and enables their customers to achieve their goals.
I grew Atomic’s Ann Arbor revenue from $800K to $12MM in 8 years. We accomplished this through a disciplined focus on delivering demonstrable value to more than 100 clients across more than 175 engagements.
Matt Di Dio
Cofounder, BasedOn
As one of the founding members, Matt brings a combination of management and business strategy expertise to BasedOn. With nearly 38 years of marketing, sales management experience, he has infused BasedOn’s fast-paced culture with best practices of operating procedures. Matt’s career began with Aeroquip Corporation where he became the VP of Sales and led efforts on the GM account. Shortly after, he became Director of Marketing & Sales for the newly formed Magna International full vehicle integration team. In 1999, Matt decided to leverage his art background and business experience in a new venture, co-founding BasedOn with his wife Angela. The Studio originally developed and designed marketing collateral and digital assets for various B2B and B2C industries. Believing in the creative precepts of being fluid and adaptive, Matt and Angela saw the studio through a major transformation over the years as it added Strategy to Design to become the Identity Studio it is today. For over two decades, Matt has forged and sustained long-term relationships with local, national and global clients in categories ranging from automotive to hospitality to consumer goods. Always a high-energy leader, Matt played college football for four years and was named All-American at Wayne State University, where he earned his Bachelor’s Degree in Fine Arts.
Jeevak Badve
Chief Growth Officer, SundbergFerar.com
Jeevak brings energy, passion & curiosity to his CGO role at Sundberg-Ferar Innovation Studio. With his unique blend of education and experience in industrial design, engineering and business, he is a rallying voice for the alignment of innovation strategy and business vision; via empathetically injecting the end user’s un-met needs & unspoken wants in the core value proposition of a company’s products & service portfolio, spanning the entire customer journey; to attain the optimal market-product relevance fit, to eventually generate a significant and sustainable business growth.
Jeevak has more than 25 years of professional design experience, starting in India at Tata Motors, and then in the U.S. for 20 years; at GM Design, ASC, Harman, RLE and now Sundberg-Ferar. Beyond his role at SF, he also served on IDSA’s International board for 6 years and chaired IDSA’s 2017 flagship International Design Conference: “Design IS Business” apart from orchestrating numerous regional design events and webinars.
Jeevak is also sought as a keynote speaker on the topics of innovation strategy and business growth. (Conferences include – DMI, IDSA, CAR-MBS, Design weeks, business schools) He is/was also a jury member for the EOD car award show, cooper-Hewitt national awards, IDEA awards, etc. He was the board member for IDSA, Ether, Design Core, MIDC, etc) He also conducts hands-on workshops/seminars for building a winning culture of design for a significant and sustainable business growth.
In his copious amounts of spare time, Jeevak can be found indulging in his love of fitness kickboxing, obstacle course running, or photographing birds in obscure parts of the world.
Action:
Feel free to come prepared with a question or two for our speakers, ranging from innovation, strategy, biz growth, creativity, future, design studio life, team culture, customer centricity, marketing, etc.
If unable to attend, send the questions to Jeevak@SundbergFerar.com
Next Speaker/Topic:
Feel free to suggest what other topics might interest you or which speakers you would like to hear for our next session. We will do our best to respond to those requests. Jeevak@SundbergFerar.com