Coca-Cola: Coke Vending Machines and Coolers

Coca-Cola enlisted Sundberg-Ferar to help apply Coke’s visual brand language to an extensive line of vending machines and retail coolers. Working closely with Coke and Coke’s manufacturing partners, SF helped develop engineering and manufacturing solutions that met cost, usability, and technical requirements, while maximizing the consistency and emotional impact of the brand. Sundberg-Ferar’s interface designers also participated to help define the way consumers interacted with the vending equipment in an environment of rapidly changing payment technologies.