Hyundai Motor Group just published an article in their online Newsroom highlighting innovations they’re spearheading with their “secret weapon for the future”, Hyundai CRADLE, and they also acknowledge Sundberg-Ferar’s contributions of Innovation Strategy and Industrial Design.

Hyundai CRADLE, a unique organization within Hyundai, is specifically tasked to develop technologies related to Smart Mobility. They do this through investing in startups and engaging in their own creative explorations to further Hyundai’s expansion into adjacent markets, and champion the innovative, forward-thinking spirit of the company. This latest article from Hyundai specifically mentions some of their exciting projects, highlighting their partnership with Sundberg-Ferar on these acclaimed initiatives.

Check out the news release here.

Sundberg-Ferar was the instrumental development partner in bringing two of Hyundai CRADLE’s iconic visions to life: The Hyundai Loop concept (pictured at the top of the news release) which you can read more about here, and the much-lauded Hyundai “Elevate” walking car concept which was unveiled at CES 2019. Learn more about that one here.

Our team at Sundberg-Ferar has relished working with this highly creative and pioneering group at Hyundai CRADL! Together, we’ve been able to work on concepts which have fleshed out the future of mobility and have set a course to improve humanity’s standard of living. These initiatives, boldly spearheaded by Hyundai CRADLE, embody their ambition of creating “mobility solutions not just for the few, but for all”, from covering 100 miles to covering the last 100 yards – wherever they may be.