Jeevak, one of our fearless Principals, & our Director of Strategic Growth, was the invited speaker for MSU’s Broad College of Business webinar. He explored “The 10 Attributes of Product Innovation”. Re-watch the webinar below!

Jeevak himself is an alumnus of the highly reputable Executive MBA program at the Broad College of Business, and he uses his unique blend of education and experience in industrial design, engineering and business to be a rallying voice for the alignment and optimal inclusion of the end user’s un-met needs and wants in the core value proposition of a company’s products & service portfolio to generate shareholder value.

“The 10 Attributes of Product Innovation”

The market out there has no obligation to be kind to your product. Your product has to stand on its own. It has to keep on offering the very benefits you kept on promising via your commercials. How do you anticipate the needs, wants, desires and dreams of your target segment and make sure your solution solves for them in a meaningful way?

How do you make sure your object or service to gel with the larger ecosystem demands and constraints? How do you design products for quick wins and also for long term aspirations? How is the immediacy of the pandemic going to affect fundamental design research? Are sentiments and sensitivities of the masses going to change for good?

We will layout a narrative to shed some light on the fundamental structure of innovation methodology, how to apply it in your corporation and try to answer the questions above and many more.

Watch The Video