“Industrial Design & YOU!”

Jeevak Badve

Principal + Director of Strategic Growth

Sundberg-Ferar

12:00 pm – 12:15 pm

Jeevak brings energy, passion & curiosity to his role at Sundberg-Ferar. With his unique blend of education and experience in industrial design, engineering and business, he is a rallying voice for the alignment and optimal inclusion of the end user’s un-met needs, and unspoken wants in the core value proposition of a company’s products & service portfolio to generate sought-after shareholder value. Jeevak has more than 23 years of professional design experience, first in India for 7 years at Tata Motors, and then in the U.S. for 16 years at GM Design and now Sundberg-Ferar. Beyond his role at SF, Jeevak is a board member of many prominent design associations and think tanks including the Michigan Design Council, Aether Design Group, and Detroit Creative Corridor. He also served on IDSA’s International board for 6 years and chaired IDSA’s 2017 flagship International Design Conference: “Design IS Business”. In his copious amounts of spare time, Jeevak can be found indulging his love of kickboxing, and obstacle course running, or photographing birds in obscure parts of the world.

“The World of ‘Service Design’”

Owen Foster

12:15 pm – 1:00 pm

Owen’s background in Architecture, landscape, environmental, and industrial design has afforded him the opportunity to work on projects ranging from small consumer products to immersive outdoor experiences around the world. He has held design director positions for product design and manufacturing companies, co-founded Fulcrum Collaborative, and became a regional landscape architect representative for Monrovia Nurseries. Owen followed a calling to be an educator and mentor with professorships in industrial design at Auburn University and the University of Louisiana-Lafayette. Most recently he was a Professor and Department Chair for Industrial Design, Design Management, Service Design, Design for Sustainability, Business of Design, Interaction Design, and Marine Design at the Savannah College of Art and Design. During that time, the SCAD Industrial Design program was ranked in the top 10 by DesignIntelligence each year, earned a Red Dot World Ranking, and continually won awards from international design competitions. As a professor, Owen has facilitated more than 20 collaborative studio projects with Fortune 100 companies and guided international study abroad programs in Ireland, UK, Hong Kong, Taiwan, and China. Honored and humbled, he has earned many of the industry’s top awards and honors for both education and design. With a strong passion for being a mentor, I will never worry about my name being remembered–just my deeds.

“Art + Technology: From STEM to STREAM’”

John Suh

1:15pm – 2:00pm

John Suh is vice president and founding director of Hyundai CRADLE, the Silicon Valley based center for Hyundai Motor Company’s global network of corporate venture capital and innovation centers. In this role he is responsible for CRADLE’s two main functions — strategic venturing and open innovation.

John is also the founding team lead of New Horizons Studio. New Horizons Studio’s mission is to pioneer the design and development of vehicles with novel architectures. This team is about challenging the status quo in both how things are done and what technologies are used. Its current focus is designing vehicles that can transform from four-wheeled vehicle into a walking quadruped.

Prior to joining Hyundai Motor Company, he worked at General Motors, Xerox PARC (Palo Alto Research Center), and several Silicon Valley startups. John has a BS degree in electrical engineering from Kettering University and an MS and PhD degrees in mechanical engineering from Stanford University. John has numerous technical publications and has six patents in the fields of robotics, artificial nose technology, and location based services.

” The Future of Digital Education “

Jamey Fitzpatrick

2:15pm – 3:00pm

Jamey Fitzpatrick, president and CEO of Michigan Virtual, serves as a catalyst for change and a champion of innovation in education. He provides strategic leadership for Michigan Virtual, a Michigan-based nonprofit organization focused on advancing K-12 digital learning and teaching. In addition to his previous leadership roles at the Michigan Department of Education and Saginaw ISD, Jamey also worked in the private sector for Pitney Bowes Corporation. He serves on the Board of Trustees for Olivet College.

” ‘CLICK !’ – Connecting with UI”

Evan Carpenter-Crawford

3:15pm – 4:00pm

In over 20 years at Sundberg Ferar, Evan has made many contributions to the company’s skill set and portfolio. Evan’s motivation centers on design’s drive to innovate and improve conditions for the end user. Evan began SF’s UI design capability in 1997 and continues to foster its growth and development. He is also an early practitioner of Sundberg Ferar’s Genesis process and has successfully used it to make strategic contributions for many clients. Before joining Sundberg Ferar, Evan ran his own consultancy and worked in the furniture industry. He also has 20 years teaching experience at The College for Creative Studies. Recently he has returned from a hiatus, during which he lead the North American design studio for an automotive tier one company.