1930s to Today: Industrial Vehicle Design
Industry leaders such as Clark, Ditchwitch, Tronair, and Dannar have partnered with Sundberg-Ferar to develop cutting-edge industrial vehicles from tugs to forklifts, ditch diggers, and mobile power stations. Because of these leaders’ human-centered focus on usability, ergonomics, and performance they have leveraged our expertise to enhance the tools and equipment that workers rely on, ensuring both functionality and user experience are prioritized.
In fact, our commitment to providing our partners with human-centered design for industrial vehicles has deep roots. In the 1930s, Sundberg-Ferar was among the pioneers who applied the then-nascent principles of usability and ergonomics to industrial vehicles and back-of-the-house equipment. At a time when most manufacturers focused solely on functionality, we recognized the potential of incorporating design that considers human behavior and interaction. This novel approach helped improve worker and equipment performance beyond mere face-value functionality.
This legacy has significantly influenced the industry, benefiting millions of operators by improving working conditions and operational efficiency. While we were not alone in this revolution, Sundberg-Ferar played a crucial role in proliferating the idea that thoughtful design could enhance both user experience and productivity.
Now in our 90th year, as we continue to innovate, we remain dedicated to advancing human-centered design in industrial equipment, ensuring that our partners achieve success by creating products that enhance their brand and delight their customers. By building on our historical achievements and looking towards the future, together we set new standards in the industry and improve the lives of workers everywhere.
Visit our landing page to learn more:
- See stories of iconic design from our 90-year legacy of innovation.
- Learn how we’ve designed successful and profitable products for companies in your vertical.
- Get in touch to chat with us about your next project.