SF was invited to speak at TU-Automotive’s event of the year and addressing the complete spectrum of self-driving technology!
TU-Automotive, hosted their 2019 conference “ADAS & Autonomous Vehicles USA”, at The Baronette Renaissance Detroit in Novi. In this intense forum with speakers from the country’s leading automotive companies, SF’s David Byron, Manager of Design and Innovation Strategy, presented on “The Evolving Interior”. He shared insights surrounding the unlimited possibilities of car configurations once level 5 autonomy makes vehicle orientations around the driver obsolete. He also covered how UX designers are envisioning the future, what new capabilities we’ll be seeing in next generation vehicles, and how this will revolutionize the world of in-vehicle infotainment. One of the most provocative topics he explored was how evolving vehicle interior experiences may change our concept of what efficiency means in our commute.
David asked: “Is there potentially a new time equation on the horizon? As vehicle interior experiences expand with new use-cases, could you extend the time passengers ride in a vehicle to make it more valuable? What if people actually chose to go slower to have a more satisfying trip? 17 minutes is annoying because the Netflix show I watch is 24 minutes. If I’m pre-booking my trip anyway, I can plan for 24 minutes, and completely enjoy it.”
To learn more about David, click here.
The TU-Automotive ADAS conference attracts an elite gathering of automotive delegates with a dense representation from OEMs in addition to Tier 1s and suppliers. Over the two-day conference and forum, this community of professionals will discuss and collaborate on key challenges that need to be overcome on the road to an “imminent autonomous future”.
TU-Automotive is an organization that has developed the most robust events portfolio in the automotive technology space for over 20 years. Their forums and conferences attract the most respected decision makers in the industry and cover such topics as connected and autonomous vehicles and emerging technologies shaping the future of mobility. To learn more about TU-Automotive, click here.