SF Virtual Design Conversations: 7th Episode


October 28, 2020,
12-4pm EDT

SF Virtual Design Conversations: 7th Episode

About The Event

In this rapidly evolving post-pandemic world, the embracing and adoption of emerging design technologies and strategies across industries has accelerated by decades. But how will we safeguard the human-centricity of technology innovation going forward? In this episode we speak with 4 thought-leaders who will explore 4 aspects of the emerging design & technology ecosystem that are defining the next innovative edge. We’ll also discuss how we should be thinking about and leveraging these aspects, as human-centered designers, to boost our own creative outputs in the “New Normal”.

Who Should Attend?

  • CDOs, CIOs, CTOs, and any management / leadership who are responsible for product development, or who own the strategic design & innovation roadmap for their company.
  • Advanced Design Managers, Connected / IoT Product Owners, DFM Leads
  • Industrial Designers, Engineers, UX/UI experts or creatives who want to understand innovation discourse & strategies that will define post-COVID19 industry realities.

Why is this beneficial to you?

  • Understand how to apply nature’s lessons to Design Research that will drive clever & intuitive Product Designs.
  • Learn about startup innovation during COVID19 with real examples and personal stories from an entrepreneur who went from one product to a portfolio of products in just 5 years.
  • Understand what BIG 3D printing means for the Design industry: where it’s applicable, why it’s relevant right now, inherent advantages & disadvantages, stories from around the world, and where we go from here.
  • Explore new ways to look at the future of mobility and the emerging role of the interior in this “New Normal”

Scroll down to watch the recordings from this episode!


“Industrial Design & YOU!”

Jeevak Badve

Principal + Director of Strategic Growth


12:00 pm – 12:15 pm

Jeevak brings energy, passion & curiosity to his role at Sundberg-Ferar. With his unique blend of education and experience in industrial design, engineering and business, he is a rallying voice for the alignment and optimal inclusion of the end user’s un-met needs, and unspoken wants in the core value proposition of a company’s products & service portfolio to generate sought-after shareholder value. Jeevak has more than 23 years of professional design experience, first in India for 7 years at Tata Motors, and then in the U.S. for 16 years at GM Design and now Sundberg-Ferar. Beyond his role at SF, Jeevak is a board member of many prominent design associations and think tanks including the Michigan Design Council, Aether Design Group, and Detroit Creative Corridor. He also served on IDSA’s International board for 6 years and chaired IDSA’s 2017 flagship International Design Conference: “Design IS Business”. In his copious amounts of spare time, Jeevak can be found indulging his love of kickboxing, and obstacle course running, or photographing birds in obscure parts of the world.

“Biomimicry by Design: Incorporating Nature into Your Design Research Process”

Douglas J. Paige

Professor – Industrial Design / Biomimicry Professional

Cleveland Institute of Art

12:15pm – 1:00pm

Doug Paige is a Professor of Industrial Design, with a focus in Biomimicry methodology; incorporating nature’s lessons into sustainable design research.

He is co-founder and Chief design Officer of Hedgemon, a biomimetic impact protection technology company, developing safety equipment inspired by hedgehogs.

Doug is a recipient of a Cleveland Foundation – Creative Fusion Grant and a Ford Foundation, College Community Challenge Grant, for his work on regenerative bulkheads and student ecosystem projects on the Cuyahoga River. Other projects include work with the Cleveland MetroParks to develop buoy systems to protect fish habitats along urban shipping channels.

Doug holds an MS in Biomimicry from Arizona State University, and a BFA in Industrial Design from the Cleveland institute of Art. He has been an instructor for biomimicry education with the Biomimicry Institute and taught academic programs bringing together designers and biologists in collaboration with the University of Akron.

“The Startup Journey”

Mark Ramsey

President & Founder

EZ Smart Co.

1:15pm – 2:00pm

As a kid, Mark Ramsey would drive his mom nuts. Her frustration stemmed from him continually fiddling with products around the house—always trying to see how he could make well-functioning tools even better.

Mark turned his passion for tinkering in the garage into EZ Smart Tools—retailers’ best source for the highest-quality home extension pole tools in the DIY industry.

As a property manager, Mark often found tools too awkward to accomplish the job on hand—cleaning gutters and cobwebs, pruning branches, removing debris and snow from roofs during cold Midwestern winters. His dedication drove him to make a better product.

EZ Smart Tools are built so you can reach unreachable spots with both feet on the ground. This makes jobs safer and easier. The extension pole tools are designed with innovative features and the ultra-lightweight, snap-together extension pole is made specifically for easy storage, making them must-haves for homeowners and property managers who are serious about their home cleanup projects.

Since Mark started EZ Smart in 2014, his nearly indestructible, sustainably-built products have earned eight patents, seven utility patents and one design patent with six more patents pending.

“Mega-Scale 3D Printing”

John McCabe

Advanced Concepts Designer

Branch Technology

2:15pm – 3:00pm

As an experienced and inquisitive designer, John loves revealing the nebulous intersection of technology, education, business, and culture. His passions and expertise align when he is a part of a team that gets to envision the future, uncover insights, and develop humanized innovations. During the last two decades of this adventure, he has led or directly contributed to more than $20M worth of non-traditional university/industry partnerships, startup and research ventures, and multidisciplinary educational initiatives with numerous Fortune 500 companies, government agencies, and non-profit organizations.

“Mobility Time, What’s Next? : New ways to look at the future of mobility”

David Muyres

Mobility Futurist and Co-Founder, VP of Partnerships & Opportunity Development


3:15pm – 4:00pm

Description: The road to new mobility consumer satisfaction runs through the interior.  The interior has become the most important element in todays cars and tomorrow’s new mobility world. David has lead global product design and innovation teams for Johnson Controls and Yanfeng Automotive that give him a unique perspective on the future of mobility experiences.  Join the conversation with David to hear his insights and ask your questions about the future of mobility design!

Bio: David Muyres is an experienced innovation and product development leader with a passion for solving new mobility challenges. He has held functional and executive management positions in Europe, Asia and North America across the automotive industry. In addition to his broad corporate experience, he has also held leadership positions in academia, started non-profits, and partnered in a consulting office in Washington, DC.

David Muyres roles include Executive Director, Global Product Innovation, Consumer Research and Advanced Technology teams at Yanfeng Automotive, Director at the Corporate Innovation Center at Johnson Controls in Milwaukee, WI, VP of Design and Consumer Research in Europe and VP/GM of Product and Business Development in Japan, all for Johnson Controls. David previously held the position of VP Educational Initiatives, for Art Center College of Design in Pasadena, CA and helped launch the NewNorth Center for Design in Business in West Michigan. He is currently consulting with numerous companies developing new mobility offerings, the Executive Director of Operation Wheels of Freedom Foundation(owoff.org) and the co-founder and VP of Opportunity Development at Streetscope, Inc.(streestcope.com)

His vision and passion resulted in him being asked to speak at a wide range of design and innovation industry events around the world. In December 2008, Mr. Muyres was asked to provide testimony on the future of the automotive industry to Rep. Ed Markey’s House Select Committee on Energy Independence and Global Warming in Washington, DC.  Connect with David on Linkedin.